But a good marketing campaign still requires certain elements. Crucial among them is delivering the benefits of your products or services clearly to get good response. You need to tell people of what they will get out of your products and you need to make sure that you deliver on your claims.
Think about the time you were enticed to buy a magic cream that promises to make you look younger in two weeks? Did it really made you look younger? Chances are it didn't even do anything to your face. You would definitely not be encouraged to buy the cream again.
Marketing faux pas like this are what discourages people from trying out products they don't know. This is why it is important that you convey your benefits clearly and deliver on what you promised. If deciding on how to create your brochures or posters today, here are some pointers to consider that will help you stay away from false advertising.
- Know your products and services. That's a basic requirement as you need to know about your products to effectively tell clients of what you can do for them. But effective marketing is not simply about knowing your products because in truth marketing is selling more than your products. You are selling them comfort, experience, or great look. You are providing them a good image, a better performance, or a better way of living. In other words, you are selling them the benefits of your products. Your products are not really important; it's not what people want. It's the end result and the benefits that they really desire.
- Determine the benefits of your products. When we talk about benefits, we mean the changes, improvements, and differences people get after they purchase your product. Would your customers get better standard of living with your products? Would they get their tasks done more effectively? Would they experience noticeable differences in their life with your products? These are what your products should promise to your customers.
- Deliver the benefits you promised. Nothing can be more annoying than not getting the experience or changes promised in the product you bought. This would only ruin your reputation and cost you customers. So, after determining the benefits of your products or services, it's time to give it to people. It's best to write down every possible way you can think of on how your product will change people's life. Sell each benefit in your brochure or poster printing. But make sure not to hype up your marketing campaign. Promise only those that you can fulfill or else your customers would lose interest in you.
If you follow these pointers, you can be sure to get satisfied and happy customers. Keep in mind satisfied customers come back, so aim for that in your marketing strategy.About the Author:
Brent Durrell writes articles about advertising and marketing strategies such as using attractive posters. Get more information about poster printing. No. of Times this article has been viewed : 789
Date Published : Sep 20 2010