It's About Them, Not Me: Highlighting Your Juicy Benefits

Every entrepreneur has a unique approach to what they do. But it's highly likely that they are not getting translated into your marketing.

In our marketing we say things like: I'm a life coach, I'm an energy healer, a consultant, a realtor, a lawyer. We're just using titles that put a big bar code on our head and lump us in with everyone else. From there we go on and tell people what kinds of things we offer: workshops, one-on-one sessions, package pricing, etc. And we talk about credentials, titles, services and certifications.

Yawn, yawn, yawn!! The reason that doesn't resonate with people is because that's about us, not them. It doesn't help people know how we change their lives. So repeat after me: it's about THEM, not ME!

Here are two steps to highlight your juicy benefits, make it about them and stand out from your competition.

1. Discover your benefits. To do this, ask yourself this question: How are people different after working with me (or after using my product)? When you answer that question, you get benefits.

Then take a good, honest look at your marketing and ask yourself if your benefits are in there. (This is especially important when you're doing print advertising and can only use a few words - go for the benefits every time and you'll really stand out!)

2. Make your benefits juicy. You need to juice up your benefits and make sure you don't sound like everybody else out there who provides the same service or product you do. I'm going to give you two examples of overused benefits and then a way to make them juicy.

"I'll help you make more money."
"I'll help you become more efficient."

So, what is the benefit of making more money? How about, "You'll never have to say, 'I can't afford it' ever again"? That gets to the heart of it and hits you. And what's the benefit of becoming more efficient? "You'll have more time for planning ahead and for fun." Essentially, we're digging deeper to the benefit of the benefit.

If you're really serious about transforming your marketing so it's much juicier, you need to have juicy benefits for every product, service and workshop - everything you offer - because each has a unique outcome. So ask yourself how people are different after working with you and the benefits of that, and you'll be on your way to making it about them and standing out from the crowd.

These are definitely benefits - and they're good outcomes to deliver - but we need to say them in a different way...

About the Author:
Lisa Cherney founded Conscious Marketing 12 years ago to help small business owners find their authentic marketing voice, attract their ideal clients and increase their sales. Following her own Stand Out & Be Juicy program, Lisa has tripled her income while working part-time. Prior to Conscious Marketing, Lisa worked with many Fortune 500 companies. She is a highly sought after speaker. Learn more about Lisa at http://www.consciousmarketing.com/ or call 887-771-0156. No. of Times this article has been viewed : 292
Date Published : Dec 18 2010

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What You Need to Know about Sticker Printing

Stickers especially the bumper stickers are not just for cars or vehicles anymore. You can always find these materials in many locations or places all around the world which includes cubicles and office desk, on the covers of binders or books, on bedroom walls, and in virtually all flat surfaces that needs decorations. Of course, you can also find them at the back part of cars or vehicles which were the intended home of these materials in the first place.

Most people usually utilize stickers for different purpose or reasons. There are some people that use them to promote a business establishment, service, and especially a product. There are others who use these things in promoting or advertising their website, a school, a band and many other more. You can even use these things to advertise or promote your individuality. With all the different reasons in using stickers, if you are considering printing your own, it is a must for you to make sure that you know as much about these things as possible. Here's what you need to know when it comes to creating and designing these materials:

- The very first thing that you must know is the design of your stickers. Assuming that you have all the needed artwork and the layout, you will then be required of find a good and reliable printer that will be able to make the best stickers for you. It is for a fact that sometimes you might be tempted to utilize your own home printer to do your own printing. As much possible, avoid printing your sticker on your own. The print quality of your home printer will not be quality enough and can sometimes lead to some problems that might affect your reputation.

- Another very crucial thing that you must also consider especially if you are looking for a good printing company is the type of material that they utilize. It is always a must for you to choose a printer that offers flexographic printing on vinyl. This process will give you the best possible print material that you will surely love. Vinyl is a great and efficient material since it will last for a long time and can stand up against all harsh elements.

- It is also a must to consider the color that you will use on your sticker printing especially on your bumper stickers. Make sure that you will only choose a good printer that will be able to offer you wide array of colors for your print materials.

- Last but not the least is to consider checking out the web site of the printing company before going ahead with the printing process. There are wide arrays of online printing companies in the market that you can choose from. All you have to do is check out their site and choose the best one that will perfectly suit your budget and business requirements.

It won't actually cost you a lot and take a lot of time for you to print your materials. If you simply know where to look and print them, it wouldn't be such a hassle for you to create your sticker. And once you have settled on a printer, communicate with them regularly. Tell them what you want to achieve with the design and how you want to go about the printing process. This way everything will go on smoothly.

No. of Times this article has been viewed : 339
Date Published : Feb 10 2011

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Commonly Asked Questions About Label Printing

Are you on the path to printing custom labels? If you are, and you are still a bit clueless to some of the important facts about producing those labels, then you are reading the right article. In this special reference guide, we will discuss seven of the most common questions about label printing and of course we will provide all the answers to them in the best, quickest and clearest way possible. Take note and remember these things, for you will have a far easier time in printing those labels once you know all about these.

1. What are the different kinds of labels I can use for business? - The basic color labels that you can use for business are promotional or advertising labels, product labels, as well as those basic name labels used for cataloging and naming. There are minute variations of color labels along those uses, but those are the main ones. Almost all professional businesses use a combination of those three main types, and you should consider it for your own business or projects as well.

2. Who prints color labels? - Almost everyone needing to add an indicator to something can of course print custom color labels. Most of the big businesses in the retail industry, and many more types of companies that need to keep track of a lot of items do print their own custom labels for great effect. So if you have anything that really needs some naming, organizing or branding, then you probably will want to do your own label printing.

3. Where can I print my custom labels? - You can easily print color labels via a color printer and some label or sticker paper. However, if you want your color labels to be professionally printed, then it is best to hire a professional online label printing company. You can find one easily by using a search engine and of course searching for “label printing company”. Just make sure that you choose wisely from the hundreds of results that you no doubt will get.

4. How can I design a good color label? - A good color label can be done, even by amateurs if it has a good foundation. That good foundation can typically spring for the use of the proper label template. Most label printing companies can offer you the use of a label template for free so that you have most of the important design structures and guidelines to help you develop a decent and effective color label. From there, all you need is your own innate creativity and determination.

5. Is label printing going to cost me a lot? - Label printing won't become expensive if you just know the right choices in the process. Typically you can easily afford printing color labels if you choose label printers that are closer to home and of course if you use the most basic materials for those labels. Do not get hyped up with those fancy materials and inks. Just use the standard high quality coated label paper, along with the typical four color inks. This should give you a standard and affordable price for your color labels, even if you do not use those fancy options

6. Is printing labels worth it? - Definitely, printing labels is worth it for any business or project. They have plenty of functionality which makes them pretty useful for most people. From organization, layouts to direct sales, those labels can be a part of the whole process. That is why it is well worth it to invest in label printing.

Now you know the important updated information about label printing. Hopefully, you can use this knowledge effectively to help your color labels.

No. of Times this article has been viewed : 333
Date Published : Mar 21 2011

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