Letting Go: How Saying “No” to Clients Can Have You Saying “Yes” to Success

In today's day and age most people would say it's crazy to turn down business. Don't we all need the money? And isn't work so scarce that it's better to take a "so-so" job than to hold out for the "yay" job that has you excited when you get out of bed?
I can definitely relate. For a long time I held onto a lot of clients who didn't excite me and weren't a great fit for me because I felt it was what I "should" be doing. But then I stopped - I let go - and it made such a difference not only in my business, but my passion for what I was doing.

I needed to let go because I wanted to create a place in my business for a new level of service. I created a way to work closely with a small group of people for a year and I'm giving this group my all. And I could not have done that by not getting rid of everything else.

Focus on services in your business that you love, and let go of the rest. Yes, it can be really scary. So many of us have a mentality that says, "I need to take what I can get." But I can tell you from my experience and the hundreds of clients I've worked with that it's much easier to start by saying yes to the right opportunity than it is to change later or turn around the Titanic. You don't want to get stuck with negative momentum.

A recent client of mine was a chiropractor who had 400 patients a week. And he was miserable. Almost all his patients were workers compensation claims and personal injury. All of his marketing efforts were bringing these people in and he was getting ready to quit.

I helped him gain clarity of his ideal client, and while it was pretty detailed, he mainly wanted to work with folks focused on wellness. He started offering wellness and educational seminars and it totally transformed his business. He was able to raise his rates because people focused on wellness really valued what he was doing and he was working in line with his mission of being a chiropractor and healer.

Until he was willing to say "no" to the clients who weren't working for him and do something different, he wasn't seeing a change and he was getting really burnt out.

Don't worry that the clients you say "no" to won't be served. Refer them to trusted colleagues -- your "no" is somebody else's "yes." (And everybody is probably much better off!)

There are so many of us holding onto things because we need the money, or this is what you've been doing for 20 years. But they are out of alignment with what you really should be doing. You need to create a vacancy. And when you do, the universe will find something to fill it with. But first you have to say "no" and let go...

About the Author:
Lisa Cherney, a.k.a. the Juicy Marketing Expert, founded Conscious Marketing to help small business owners find their authentic marketing voice, attract ideal clients and increase sales. Prior to Conscious Marketing, Lisa worked with many Fortune 500 companies. She is a highly sought after speaker and often shares the stage with experts Jack Assaraf (The Secret), Jack Canfield and Jill Lublin. Learn more about Lisa at http://www.consciousmarketing.com/ or call 887-771-0156. No. of Times this article has been viewed : 330
Date Published : Mar 21 2011

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3 Keys To Attracting Leads, Clients and Sales to You Effortlessly

It sounds magical, doesn't it? Attracting leads, clients and sales to you effortlessly. In fact, it almost doesn't sound possible.

But the truth is, it IS possible, even if it isn't magic. It's all about good, solid marketing principles. And if you follow the below 3 keys, you'll be well on your way to experiencing that for yourself in your business.

1. Create a powerful message that appeals to your ideal clients. This could also be thought of as your Unique Selling Proposition (or USP).

So what exactly is that? Basically it's the solution you provide presented from your ideal client's viewpoint. So, for example, let's say you're a business coach. Well, those are a dime a dozen. Instead, what if you specialize in helping women entrepreneurs get over their blocks to making more money in their business. See how more powerful that is? And how it can magnetically attract your ideal clients to you?

Or let's say you're a fitness and nutrition expert. Yawn. But what if you specialize in helping women with hormonal issues lose weight. Ah, much more powerful.

In addition to attracting your ideal clients to you, you'll also notice these also position yourself as an expert. After all, if you have such a specialty, then you must be an expert. And of course, people would much rather do business with experts.

2. Be consistent with your message. Once you know what your message is (and you've tested it so you know it attracts your ideal clients) now you need to get it out into the world. Resist the urge to be creative about it.

I know, I know. You get tired of saying it. You're sure other people must be tired of hearing it. But if you're not consistent, if you tweak a little here, a little there, maybe edit it here, you're not getting the full power of it out there.

Look, even you're most loyal clients aren't going to get sick of hearing your message. Why? Because they really don't "hear" it as much as you think they do. People are busy with their own lives and they really aren't paying as much attention to you as you think they are. So if you don't repeat it and repeat it consistently, then you run the risk of people not remembering what you stand for, or maybe being confused about it, and if they don't remember or are confused, they're not going to invest with you or recommend you or anything else.

3. Be frequent with your message. You're going to feel like a broken record, but the best marketers are the ones who have a simple, powerful message, are consistent with that message and repeat it over and over again.

And don't just repeat it in the same places, find different ones. Get your message out there in as many ways as you possibly can. (Just as long as those places are where your ideal clients hang out.) Online. Offline. Networking events. Speeches. Podcasts. Etc.

In fact, here's the place where you can be creative. Find new and different ways of getting your message out there, and do it as frequently as possible. Because the more often your ideal clients stumble across your message, the more likely it is when they're ready to make a change, they'll reach out to see how you can help them.

About the Author:
Michele PW (Michele Pariza Wacek) is your Ka-Ching! Marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marketing agency. She helps entrepreneurs become more successful at attracting more clients, selling more products and services and boosting their business. To find out how she can help you take your business to the next level, visit her site at http://www.michelepw.com/ Copyright 2009 Michele Pariza Wacek. No. of Times this article has been viewed : 295
Date Published : Apr 13 2011

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