Improve Your Marketing Letters with Custom Letterheads

Boring letterheads just don't cut it these days in business. If you are going to use marketing letters today, you need special kinds of letterhead printing that delivers more than just a company label. What you need in your letterheads are custom designs and powerful professional letterhead printing. Here are the advantages of investing in such for your marketing letters.

1. Better overall impact - Of course, as expected, custom letterheads with fancy designs will always get a better overall impact. If you compare a simple, “canned” letterhead design with a professionally made and customized color letterhead, you will easily see the difference. Custom letterheads have personality, emotion and energy, all contributing of course to a larger overall impact. This can really help get you more responses and interest from your marketing letter, so the customized designs are well worth the price.

2. Chance to show your capabilities - With customized letterheads, you will get the chance to show off your capabilities as a professional. As you well should know, letterheads are of course an expression of your business image as well as your company's. By creating a very powerful design that shows off what your business can do, you can easily impress people with your special marketing letters. Instead of just the text of the letter itself, the letterhead can communicate the strength and professional skill of you and your company. So if you want that opportunity to flex your business image and show off your capabilities, you can use custom letterheads to communicate those great characteristics.

3. Chance to advertise - Custom color letterheads also give you the opportunity to advertise your products and services. Besides serving you and your business image, you can task your marketing letter to advertise your newest products, not only via text, but also via a color letterhead.

It is easily possible to insert advertising images and content into a large professional letterhead. Typically you can put them on the right side, whilst all the other important information is at the left. This will add extra functionality to your letterhead printing, giving you more things to do with your marketing letters. This is a great investment that you should really consider.

4. Chance to develop a business image - With custom letterheads, you should also be able to develop your own unique business personality. By using a certain style of design along with your business contact information, you can easily impress upon people what kind of business image that you want to convey. You can use corporate themes to establish a professional reputation, or you can add in very creative and wild themes to convey the energy and innovative spirit of your firm. It is all up to you and your design, as long you have that customized color letterhead it is quite possible to develop any image that you want and need.

5. Chance to be more memorable - Finally, custom letterheads give you the chance to become more memorable. This is simply because customized letterhead designs look more unique and original than the typical ones used today. This makes custom letterhead printing quite the lingering powerhouse for marketing letters that is well worth the price of printing.

So why don't you improve your marketing letter's chances by using custom letterheads? It will be one of your best decisions for your business in your life. Good luck!

No. of Times this article has been viewed : 446
Date Published : Nov 7 2010

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Mega Marketing for Mega Money Part 4

You can have a great Product or Service however if you keep it a secret, there won't be any Sales. Of course the missing part of the puzzle is always Marketing. Many people in Business feel that Marketing is an expense that can't afford. Nothing could be further from the truth and in this series of Articles I'll cover many ways to market your Product and/or Service for little or no money.

[19] Sub-Conscious Computer:
We all have the greatest Computer in the World, our Sub-Conscious Mind. You can give it instructions to do something and then allow it to do it's magic. Ever tried to remember the name of a Movie and the name comes to you in the middle of the night? You can tell it to come up with 5 new Marketing Headlines by next Saturday and then get out of your own way and allow it to do it's thing. It always comes up with the answers you need.

[20] Don't forget the Sales Training:
A friend recently asked me to Mentor his Daughter who works for a major Telecommunications Company with dozens of Call Centers with thousands of Sales Reps. I was amazed at how lost she was regarding her Sales skills and the Sales process. They put her through 6 weeks of Product knowledge and only 2 days of Sales Training. When I offered to critique her Script or Call Guide, she admitted they didn't even have one. When I asked about on-going Training she admitted that her Manager was buried in Reports and Meetings and couldn't spend any time with the Reps. It seems that most Companies hire Sales Reps and assume they already know how to sell. Don't waste money on Advertising and Marketing if your people can't Close a spring loaded Storm Door.

[21] Use Familiar Sayings:
Your Prospects and Customers are bombarded with hundreds of Ads on a daily basis and your Marketing needs to stand out from the crowd. Why not use a Familiar Saying that most people already know to grab their attention? Remember the old adage; "When Pigs Fly"? Burger King has adapted that to introduce their new Bar-B-Q Bites.

[22] Reward Card or Frequent Buyer Program:
Reward Customer loyalty with a Reward Card which gets punched (or keep track electronically) with each Purchase and when your Customer buys 5 or 10 or 20 items, they might get 1 free. If that doesn't fit your budget, you might give them a 20% discount on their next purchase when they buy a specific amount. Or you could give them a free accessory with the purchase of a larger item, etc.

[23] Social Networking:
Facebook has over 200 million Members. You Tube visitors watch 13 Billion Videos a month. Linkedin has 15 Million Business people networking. Twitter is growing at over 40% per month. So what's your excuse for not using these Free Promotional tools to help build your creditability, your reputation, your List of Prospects and yes, even your Sales? For those who believe you are too small, this is how you become Big. For those who believe you can't afford it, you can't afford not to do it. For those who believe you just don't need it, your Competition will eat you for Lunch.

[24] Piggy Back your Press Release:
Here's a great way to get more bang for you buck with Press Releases. The original Press Release should provide information about the upcoming Event. Next, put out a follow-up Release a few days, weeks or months later about the success of that Event. Finally, send a nice Letter to the Editor thanking them for their coverage both before and after. Of course, in that Letter you can also plant the idea for a possible interview for a Human Interest Story or a Trend Setting Idea or a Series of Tips for their Readers, etc.

About the Author:
For over 20 years Stan Billue conducted up to 22 Motivational and Sales Training engagements a month and his powerful Audio and Video Training materials are sold in 45 Countries. Visit http://www.stanbillue.com/ and subscribe to a Free monthly Newsletter and a Free weekly Marketing Tip. No. of Times this article has been viewed : 303
Date Published : Dec 12 2010

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Mega Marketing for Mega Money Part 9

You can have a great Product or Service however if you keep it a secret, there won't be any Sales. Of course the missing part of the puzzle is always Marketing. Many people in Business feel that Marketing is an expense that can't afford. Nothing could be further from the truth and in this series of Articles I'll cover many ways to market your Product and/or Service for little or no money.

[49] Media Interviews:
The best publicity is the kind you get for Free. Hundreds of Newspapers, TV and Radio Talk Shows, Magazines and Newsletters are always looking for a good story. It may be your Products or Services, a Donation made, a Community Service performed, a Company expansion, acquisition or additional location planned, etc.

[50] A Slogan for Branding:
Any Marketing Guru knows the value of creating a Slogan for Branding purposes. Consider Don't leave Home without It, The Greatest Show on Earth, Just Do It, Let your Fingers do the Walking, It's the Real Thing, They're Grrrreat, Imagination at Work, I can't believe I ate the whole thing, Have It Your Way, Put a Tiger in your Tank, So Easy a Caveman can do it or The King of Beers and the odds are you immediately think of the Company or Product behind the Slogan. What can you come up?

[51] Clone Yourself:
A great Vegas Show was Siegfried and Roy with their Magic and White Tigers. Unfortunately their lifetime gig ended when Roy had a Heart Attack and was carried off stage by one of his Tigers. Their Show closed and their business was gone. Another popular Show is the Blue Man Group. It's 3 guys painted electric blue, who splash paint and make weird sounds with a live Rock Band backing them. They realized they could leverage themselves by hiring and training actors, painting them blue and starting more shows. Currently, they can be seen in New York, Boston, Chicago, Las Vegas, Orlando, Berlin, and Tokyo plus a touring Group. The secret is leverage. Siegfried and Roy never figured out how to get paid beyond their personal performance where the Blue Man group duplicated themselves. How can you leverage yourself or your Products without painting yourself blue?

[52] Is the Wrong person writing the Right copy:
When you put together a Cover Letter, Email, Ad Copy, Web Page, etc., do you have a Sales Expert write it or at least ok it before it "goes to press"? I didn't say Marketing Expert, I said SALES Expert because every Sentence and even every Word can be critical. Let your Marketing people do what they do best with their layouts however it's critical that you have a Sales Pro write the Copy.

[53] A different LOOK means more LOOT:
Ever noticed that major Corporations change their Slogan, their Jingle and even their Logo from time to time? It's so their Customers and Prospects don't become bored. They also change the Colors in their Ads, the Headings and even switch their Ad Copy from Long to Short and back. Most Companies have been using the same "Look" for years if not decades.

[54] Continuity means Cash:
Most Companies miss one of the best opportunities for Cash Flow there is, which is a Continuity Program. What Product or Service do you have or could you develop that your Customers would gladly pay for, month after month after month?

About the Author:
For over 20 years Stan Billue conducted up to 22 Motivational and Sales Training engagements a month and his powerful Audio and Video Training materials are sold in 45 Countries. Visit http://www.stanbillue.com/ and subscribe to a Free monthly Newsletter and a Free weekly Marketing Tip. No. of Times this article has been viewed : 336
Date Published : Dec 12 2010

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The Marketing Pyramid: How to Find Your Ideal Client

If you were trying to find your soul mate through a dating site, a description such as, "Looking for someone 35-45 in Seattle who drives a red car" isn't going to find you your Prince or Princess Charming.
The same is true with your marketing materials. Generic marketing will only attract generic clients.

To find those people who get you excited about your business and what you're doing, you have to laser in on what I call your "ideal client." You have to be very conscious about what you are saying so you can attract the clients who get the best from you and get the best results from your unique services.

"Well, Lisa, I do that by marketing to my target audience," you might say. That's great, but it's not enough. And it's not enough to market to your niche - you have to go further!

Picture a pyramid. The bottom or widest part is your target audience - let's say women, age 35-45, living in Seattle. The niche is the next part of the pyramid, such as women going through divorce. Many people stop right there in defining their clients, but not everyone fitting that niche is ready to invest in your services. You need to reach the ones who are ready - your ideal clients who are at the sharpest point of the pyramid.

A great way to start pinpointing your ideal client is to ask yourself the following questions: Which clients are my favorites (you'd want to clone them, that's how much you love them) and why?

Once you start creating this profile, you'll start thinking of the words your ideal clients need to hear. If your favorite client is super ready for change, then which do you think will resonate more with them?
1. "Are you going through a divorce?"
2. "Are you going through a divorce and ready for that life transition to catapult you on a new journey?"
I'm guessing you'll agree with me that it's number two.

The next step is to channel your ideal client into your marketing. You should know them so well that it should be as easy as writing to your best friend. You'll be amazed how your marketing will be transformed when you connect with your ideal clients...

About the Author:
Lisa Cherney is a Marketing Intuitive and President & Founder of Conscious Marketing™. Lisa has helped thousands of business owners tap into their intuition and market their businesses from the ‘Inside Out'. Lisa tells her story in her co-authored book “Inspiration to Realization,” available at http://www.consciousmarketing.com/ Conscious Marketing also offers workshops and coaching. Visit her website for more details or call 887-771-0156. No. of Times this article has been viewed : 388
Date Published : Nov 24 2010

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Kinetic Typography: A Killer Web Video Marketing Technique

Sometimes business people make things harder than they have to be, take marketing for instance. Marketing is pretty simple when you get right down to it: discover the emotional value inherent in what you sell and present it in a memorable manner that differentiates you from the competition. What can be so hard? Of course we all know the devil is in the details, and implementation is the sharp end of his pitchfork.

Those who know our work, or who have read our articles, know that we recommend video as the best strategy to achieve your major marketing objective: delivering a memorable, differentiated message highlighting the emotional value of your brand. And if you follow the trends, you know video is spreading across the Web like cream cheese on a freshly toasted bagel, unfortunately quite a bit of that cheese comes in a bland tasting, homogenized package that makes little impression.

A while back we created a series of articles called Killer Campaigns showcasing great commercials and pointing out the methods used that made them effective. In this new series, Killer Video Techniques, we'll show you some cutting-edge methods we use to create memorable, differentiating marketing messages.

It Starts With Words

The best place to begin is at the beginning, and everything starts with WORDS. Let's face it we do not live in the Golden Age of Articulation. The communication era spawned by the Internet and its social media craze has created a Tower of Babble. The eloquence, clarity and emotional impact of Churchill, Roosevelt, Kennedy, and Martin Luther King have been replaced by instant messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything useful or relevant.

If you can't articulate your message in some meaningful manner then you're in trouble from the ‘get-go.' You may think this is old-fashioned, but words DO have meaning. The blurring and confusion of what makes marketing and sales different has led to a generation of business owners and executives who cannot produce or deliver a finely crafted statement of who they are, what they do, and why customers should care.

The problem is often hidden because you can get away with a lot of blather when you're face-to-face, but remove the physical presence and human interaction from the equation, like on your website, and you've got a whole new ball game. This is one of the reasons why we highly recommend a video Web Host but that's a discussion for another time, now we want to concentrate on words, because words can deliver your marketing dreams or they can create your worst advertising nightmare.

You're Looking At The Wrong Mentors

There are endless articles, piles of statistical analysis, and countless essays and white papers on how business should use the Web to its advantage. And like a lot of business writing it concentrates on high profile major corporations as the source of expertise and savvy business strategy. Well, let me let you in on a little secret, most of these big businesses are badly run and creatively and intellectually bankrupt. Most are running on past successes from a bygone era and consumer inertia. In the end big business is about power and money, not expertise and innovation. Are there exceptions, of course; am I being harsh, probably; but the bottom-line here is that you need to look more carefully at what really works and why, that is unless you have endless stacks of money available to bury your competition and flood the airwaves with endless repetitive drivel that seeps into viewers' consciousness like some alien mind-altering drug.

Kinetic Typography

Now some people are thinking, when the heck is he going to get to the technique. Why doesn't he just give me the bulleted points? Why? Because if you don't understand why you're doing something, you shouldn't be doing it. And if you don't know why things work, you won't know how to fix them when they don't.

People are busy, and the pace of business is fast, but if you don't take the time to understand how and why things work then you are going to waste a lot of time and money. This applies to your clients as well. They need to be attracted and motivated enough by your video presentation to absorb your brand message. If clients don't understand who you really are and what you really do, they will never be satisfied customers.

So here it is, Kinetic Typography an exciting, innovative video technique that combines the power of sight and sound to deliver a meaningful, memorable message based on the power of words.

The technique has its origins with motion designers who took famous movie monologues and animated the words of the script to provide visual emphasis. It's a simple idea, but tricky to execute, and when done well, it's a powerful method for delivering a marketing message. It's a technique that will access both the verbal and visual memory centers of your audience's brains and create the brand recognition that is the goal of every marketing initiative.

Why Kinetic Typography Works

Kinetic Typography penetrates the consciousness because the dynamically presented spoken and written words act as mnemonic devices reinforcing each other. Don't be fooled into thinking that the visuals alone will make up for any deficit in the script. Your words create a language framework that defines your brand; it creates the context within which you can communicate with your audience; and it allows you to take ownership of those words thereby limiting your competitions' ability to feed off your marketing efforts. In short, words have meaning, words can move you, move you to action, and isn't that what marketing is all about?

No. of Times this article has been viewed : 370
Date Published : Jan 11 2011

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Mega Marketing for Mega Money Part 1

[1] Mission Statement, Core Message, Purpose, Elevator Speech:
Make sure you have a Mission Statement which should be 1 to 3 sentences and clearly states what you do best to bring value and benefits to your Customers. Then make sure that you and your Employees know it as well as their own Name. Then, broadcast it on every piece of your Promotional and Advertising material.

[2] Unique Selling Proposition (USP):
This is different than your Mission Statement because you determine what sets you apart from your Competition. It could be your Guarantee, your reputation for giving back to your Industry or Community, how long you've held your Pricing while still adding Value, your free Shipping or your Lifetime Replacement or Warranty, etc. Again, broadcast it to the World on every price of Printed material and Electronic communication.

[3] Provide an Exceptional Experience:
One of Disney's great philosophies was to do what you do so well that everyone that experiences it will want to come back and they will bring a friend. If your Sales and Customer Service to your Prospects and Customers have that same Goal, your Reputation will dominate your Industry.

[4] Contact List:
Always be looking for ways to add Prospects and Customers to your Contact or Mailing List. You should offer them Something of Value to get them to Subscribe such as a Free Report, Free E-Book and/or a series of weekly or monthly Tips, etc.

[5] Communicate with your Prospects and Clients:
At least once a month, be in contact with your Clients and Prospects however DO NOT constantly bombard them with Purchase offers. Instead, include items which will Benefit or at least Interest them such as Success Stories or Tips they can use to build their Business. This might be a Phone Call, Email, Fax, a Flyer or Postcard or Letter you mail or even a personal Visit. Many Companies believe consistent Communications provide the best ROI (return on investment) possible.

[6] Thank people Leaving you:
When I get someone who wants to opt out of our Mailing List, I send them a Confirmation eMail that is entitled "Here are your Good Bye Gifts" and includes several Links to some valuable Free Interviews, Articles and Ebooks. After receiving a Remove Request and sending out our "Good Bye" Email, here is what I recently received back from a Subscriber;
"Thanks! Brilliant Marketing! I have canceled probably 40 Lists that I am on due to traveling. You are the ONLY one to do something like this. I will re-sign for your Newsletter when I return to the U.S."

About the Author:
For over 20 years Stan Billue conducted up to 22 Motivational and Sales Training engagements a month and his powerful Audio and Video Training materials are sold in 45 Countries. Visit http://www.stanbillue.com/ and subscribe to a Free monthly Newsletter and a Free weekly Marketing Tip. No. of Times this article has been viewed : 298
Date Published : Dec 12 2010

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Mega Marketing for Mega Money Part 8

You can have a great Product or Service however if you keep it a secret, there won't be any Sales. Of course the missing part of the puzzle is always Marketing. Many people in Business feel that Marketing is an expense that can't afford. Nothing could be further from the truth and in this series of Articles I'll cover many ways to market your Product and/or Service for little or no money.

[43] Surveys:
Surveys give you a great idea what your Prospects and Clients and thinking. What are their likes and dislikes? What do they want in the way of Pricing, Packaging, Specials, Terms and Guarantees? How do they compare you to the Competition? What do they need this year that they didn't last year? It also truly shows that you care about their opinions, feelings and feedback.

[44] Raffles:
Most people love the opportunity to get something of value at no cost so you might consider this once a year or so. Your Customers could get one Entry for each Order or one Entry for each particular dollar amount they spend. You could giveaway one of your Products or Services or better yet, get a Vendor or Supplier to donate something of value at little or no cost to you.

[45] Joint Ventures:
A Joint Venture is any combination of Companies where one Company promotes the Product or Service from the other Company to their Client and/or Prospect Lists or possibly both Companies co-promote each other's Product or Service to both Lists. The benefits include reduced advertising costs, added credibility from the other Company's Testimonial plus all of the new found Business you obtain.

[46] Know your Numbers:
There's a great saying that "If you don't know where you're going, you'll probably end up someplace else". Allow me to paraphrase that by stating "If you don't know your Numbers, you probably won't go anywhere". With any type of Advertising, you need to know your response percentage, cost per Lead and conversion rate, etc. Once you have accurate stats it becomes easy to know what needs to be tweaked for improvement, When I do Consulting, many times I've found that we only need to improve certain numbers or percentages by 5 or 10% which results in a dramatic 50 to 200% overall positive impact to the Bottom Line.

[47] Gift Cards:
These add Pure Profit to your bottom line. First they add Revenue before you need to fill the Orders. Second, they build Brand loyalty. Third, they are a convenience for your Customers. Fourth, they can bring you new Customers. Last and most important, anywhere from 30 to 50% of all Gift Cards are NEVER redeemed.

[48] 2 quick Tips for Direct Response Ads:
First, when you instruct the Prospects to call a toll free number, explain they will only be listening to a Recorded Message and not talking to a "live" Person. This puts them at ease since they might be afraid that a "live" person might try to Sell them. Second, ask them to leave their Email Address for additional details rather than their Phone Number. This also disarms Prospects who are concerned about being bombarded with phone calls.

About the Author:
For over 20 years Stan Billue conducted up to 22 Motivational and Sales Training engagements a month and his powerful Audio and Video Training materials are sold in 45 Countries. Visit http://www.stanbillue.com/ and subscribe to a Free monthly Newsletter and a Free weekly Marketing Tip. No. of Times this article has been viewed : 321
Date Published : Dec 12 2010

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Mega Marketing for Mega Money Part 3

You can have a great Product or Service however if you keep it a secret, there won't be any Sales. Of course the missing part of the puzzle is always Marketing. Many people in Business feel that Marketing is an expense that can't afford. Nothing could be further from the truth and in this series of Articles I'll cover many ways to market your Product and/or Service for little or no money.

[13] Press Releases:
If you don't blow your Horn . . . who will? When you have any News of Value, shout it to the World in a Press Release. Send it to local Newspapers and Magazines, Radio and TV Talk Shows and over 100 Web Sites which publish Press Releases. It's the single most cost effective way to advertise and promote your Product or Service. Start with a creative and attention grabbing Headline. Write the Release in the third party and make it interesting by adding some humor, an analogy and/or some Industry Stats. Always include a Picture and short Bio with your contact information. If possible, include an offer for a Free Giveaway that readers or listeners can request which helps you track your results and build your Email List. Your goal should be to send out one Press Release each month.

[14] Articles or Tips:
Offer to provide Articles or even better, a series of monthly Tips to Associations and Organizations in your Industry to publish in their Newsletter, Ezine, Magazine and/or Web Site. Although they aren't directly endorsing you or your Company, you gain the impression as being an Industry Expert. Of course, ask them to include your Bio or at least contact information at the end of each Article or Tip,

[15] Use Add Ons to Build Value:
In today's environment, many Companies are offering Discounts. Although this can create some immediate Sales it creates a challenge to raise your Price later. Plus if you're constantly giving deep discounts, many Clients will wait and buy later because they know you'll probably be offering it cheaper in the future. Instead, offer an Add On to build value and keep your Pricing strong.

[16] Swipe and Deploy:
You don't have to reinvent the wheel. Instead, look for Slogans, Strategies, Sales, Themes, Processes, Campaigns and Specials which are being used successfully in other Industries, and then tweak them to apply to your Product or Service. Of course, make sure and avoid Copyright infringement.

[17] Recognize, Reward and Retain:
Let your best Customers (the 20% that buy the 80%) know how much you appreciate them by offering additional incentives or specials and the odds are that they will stay loyal to you longer. Recognize them with a Dinner, Gift Certificate or simply sending them a personal Note or Letter.

[18] Don't be a One Trick Pony:
I watched "America's Got Talent" one night and although there was some creativity and a few excellent Acts, most were a One Trick Pony. Most Acts were voted off within one or two rounds because they looked, sounded and performed exactly the same as their first round. Many Salespeople and so-called Marketing experts are also a One Trick Pony. Even though they work with Prospects with many different personalities, levels of education and a multitude of buying habits, they talk or write the same way to everyone.

About the Author:
For over 20 years Stan Billue conducted up to 22 Motivational and Sales Training engagements a month and his powerful Audio and Video Training materials are sold in 45 Countries. Visit http://www.stanbillue.com/ and subscribe to a Free monthly Newsletter and a Free weekly Marketing Tip. No. of Times this article has been viewed : 311
Date Published : Dec 12 2010

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Mega Marketing for Mega Money Part 5

You can have a great Product or Service however if you keep it a secret, there won't be any Sales. Of course the missing part of the puzzle is always Marketing. Many people in Business feel that Marketing is an expense that can't afford. Nothing could be further from the truth and in this series of Articles I'll cover many ways to market your Product and/or Service for little or no money.

[25] Offer Up Sells:
A great way to dramatically increase your Sales and Profits is to always offer an Up Sell at the time of Purchase. About 60% of your Customers will buy more if the Up Sell offered is less than 60% of the original purchase price. Don't be afraid to offer a deep discount on your Up Sell Offer since your cost of doing business on that Sale has been significantly reduced.

[26] Use Adjectives:
I urge you to use an Adjective whenever you use a Noun. Of course, the purpose is to add more information and/or impact the Noun used. An example is that a Dog is a Dog, right? Yes, until you add Big, Scrawny, Scruffy, Scary, Cute, Wild, Lovable, etc. These Descriptive Words "Paint Pictures" in your Prospect's or Customer's mind.

[27] Promotional Freebies:
Depending of the size of your Company and the volume of business you do with certain Vendors or Suppliers, you could be missing out on some really neat stuff. Many Companies have a Promotional Department and/or they simply want to keep you as a happy camper. All you have to do is pick up the Phone and start asking who you need to talk to in order to get some give-a-ways. Through the years I've negotiated everything from small things like Mouse Pads, Toys, Shirts or Jackets, to tickets to Pro Football Games, Hospitality Tents and NASCAR Races. You can use them for the Owner, a valued Employee or as a prize for a Sales Contest, etc. Don't wait for them to be offered since I've found that many times the Rep I was dealing with didn't even know these things were even available.

[28] Testimonials:
If we say it, the Prospects can doubt us. If a Client or Customer says it, then it must be true. Use Testimonials on your Web Site, Brochures, Cover Letters and Product or Service Descriptions. If possible, use the person's photograph. Of course with the new FCC rulings, always make sure you keep a copy of the original Testimonial for your records.

[29] Write Killer Kopy:
Here are a couple of quick Tips for writing great promotional Copy. Tell a Story and give them every reason to buy and not just a few. Include a couple of Testimonials. Build in Answers to the most popular Objections and/or Questions. Include a strong Call to Action. Give them a Bonus for ordering now or possibly make it a limited time Offer. Also remember that successful Ads mention the most important part of the Offer 3 times.

[30] Test Long and Short Copy:
The Short Version would normally be the Features and Benefits while the Long Version will get your Prospect and Customers emotionally involved with you, your Company and your offering. The Long version will can outsell the Short version by as much as 40%.

About the Author:
For over 20 years Stan Billue conducted up to 22 Motivational and Sales Training engagements a month and his powerful Audio and Video Training materials are sold in 45 Countries. Visit http://www.stanbillue.com/ and subscribe to a Free monthly Newsletter and a Free weekly Marketing Tip. No. of Times this article has been viewed : 319
Date Published : Nov 28 2010

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Mega Marketing for Mega Money Part 6

You can have a great Product or Service however if you keep it a secret, there won't be any Sales. Of course the missing part of the puzzle is always Marketing. Many people in Business feel that Marketing is an expense that can't afford. Nothing could be further from the truth and in this series of Articles I'll cover many ways to market your Product and/or Service for little or no money.

[31] Promote Holidays:
Depending on which ones you count, there are 10 or more Holidays per year. Many Businesses thrive through them and most suffer because of them. How many can you profit from by starting a promotion using that particular theme? You might have to push the envelope a little like the TV Ad I saw recently promoting a Pap Smear as “The perfect Holiday Gift for the Lady you love”. That's a little crazy even for me however it did get my attention.

[32] Are you Selling or Solving:
Instead of always touting the Benefits or Features of a Product or Service, try appealing to your Prospect's or Client's needs, wants and desires. With a few exceptions, the majority of people are motivated by either Fear or Greed. Recognize their concerns in your Headline, show empathy in your Presentation, offer them a solution in your Summary and of course you should add the all important Call to Action at the Close. If you demonstrate a sincere desire to Solving Problems you'll enjoy a dramatic impact to your bottom line.

[33] Certificates:
Add value to your Customer's experience with you or your Company with Certificates. There is an excellent perceived value when you offer $1,000 worth of Groceries for completing a Survey or a 3 day Vacation to an exotic location for simply increasing their normal Order size or $500 worth of Dining Coupons for providing you with 5 Referrals, etc. These Certificates are available in bulk for only pennies on the dollar.

[34] A Picture is worth a Thousand Words:
That can be true however what are those "words" telling your Prospects. Rather than just showing a picture of your Product or Service, how about a Before and After example? You see, relevance is more important than ingenuity. Let's say you have a Machine that helps people make a purchase much faster. One Shot shows a long line of 15 unhappy Customers waiting to pay and the Clerk tearing their hair out. The second line has only 2 Customers in it and they and the Clerk are all smiling.

[35] Produce a Video:
Video is a great way to promote both Companies and Individuals. Consider a Corporate Image Video on your Web Site, a short Video to explain the benefits of a Product or Service, a Video with brief Testimonials from happy Customers or a teaser Video for a new Promotion to email to your Customer and Prospect List. Plus, there are over 100 Sites on the Web to post those Videos for World wide exposure.

[36] Give Something Back:
You can reap large benefits for months and even years, by giving something back to your Community. It could be as simple as volunteering to keep a Mile of a Highway clean or planting some Trees in a Park. If your budget allows, consider sponsoring a Kids Softball Team or paying to build a complete Baseball or Soccer Field with your Company name plastered all over it. Why not have a Survey among your Employees and get their ideas on how you can get more involved in your Community. At least do some Volunteer work and get some great Press coverage.

About the Author:
For over 20 years Stan Billue conducted up to 22 Motivational and Sales Training engagements a month and his powerful Audio and Video Training materials are sold in 45 Countries. Visit http://www.stanbillue.com/ and subscribe to a Free monthly Newsletter and a Free weekly Marketing Tip. No. of Times this article has been viewed : 325
Date Published : Dec 12 2010

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Social Media Marketing is Marketing

As you may have imagined and with the popularity of the film “The Social Network” everyone has been talking about Social Media and its impact on our society. Some analysts have given it the mantra of tribe building. I have attended a number of Social Media Conferences in North Georgia, Atlanta to be exact and have found the buzz around this phenomenon palpable.

Of course, the biggest shift of the social media juggernaut is its impact on business and especially marketing. We are now in a world where the consumer does not need any real persuading they are in the position to persuade themselves and they do this by asking questions (in social media) of their peers. The term tribe has gained significant prominence because now the consumer is persuaded by someone they trust in their tribe. Gone are the days that we have to spend millions of dollars to persuade a consumer that we are the best. That is not to say that we as marketers should not market quite to the contrary we are in a point in time that we do not have to waste our marketing dollars or our precious time wondering if we have hit the mark.

The consumer is now telling us what they want and when they want it. All we have to do is make sure the information is there for them to make informed and wise decisions about what they consume. As consumers are as different as the next they have taken the guess work out now and all we have to do is listen. To take this one step further, why not just ask questions? Engage the consumer and they will tell you what they want. For small business this is the sea change that we have all been waiting for. For years small business had to rely on the quality of our products and services and hope that our customers would tell someone about us. When we spent money on marketing dollars it was limited and most often times ineffective. Now that is now longer the case the consumer is going to do all the work for us. I really hate to sound off this way but the consumer has become a true partner in this game we call capitalism. Those businesses that have a presence in social media and those that have a genuine interest in their consumers have the upper hand on others who do not. These businesses ask questions and act on the results of those questions and then ask more questions. If I were a consumer and I had a relationship like this with my favorite brand its like consumer nirvana, if there is such a thing.

Have you ever wondered what it would be like to buy what you want when you want to buy it? Of course you need the currency at hand to make this instant transaction happen. Do you remember the time that you had to devote countless hours in research to buy those complicated products like televisions, cars, computers and the like. Do you remember when you had to hop in your car, or on the train or a bus to set out to get this research done and this in some ways took hours or even weeks to do so.

Now all we have to do is jump on our social media networks and ask the question about the best product, or service, the best price, the best part of town to buy or any other criteria your pretty little head could come up with. The information comes to you with the speed of light and then you can choose without hassle, without pressure, and without regret. Social Media marketing at its present pace will not just support marketing it will become marketing and quite frankly I don't see us going back to traditional marketing efforts. Not in the way that we remember when the 30 second or 60 second spot reigned supreme on our favorite television show or on the radio. These spots can be picked up on demand by the consumer when they feel like it and in fact they can make their own marketing messages that will not only make them a loyal customer but they will convert others on your behalf. It is a beautiful thing, nirvana indeed.

About the Author:
You can find other writings of Dr. Duane C. Scott at christopherandscott.blogspot.com. You can find him on Twitter, Facebook, LinkedIn, and Wordpress. If you would like to contact Dr. Scott directly he can be reached at mailto:photoscott6@yahoo.com No. of Times this article has been viewed : 236
Date Published : Apr 18 2011

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Sticker Printing as Your Next Marketing Campaign

Nowadays, the use of stickers is becoming one of the most popular and most used marketing techniques compared to other promotional campaign in the market. This is because this material can convey your business message and services more effectively than others and it can last for a very long time compared to other promotional tools and materials. These materials nowadays have become more popular in the business industry since it is very cost effective and attractive at the same time. They are exceptionally convenient, economical, effective, and advance in marketing efforts. They can also help improve your status in the market.

Almost all individuals and business now use stickers as part of their promotional campaign. The adhesive or sticky material used for these materials can be utilized for different purposes such as promotions, advertisements, entertainment, business demonstrations and all other activities. They also have diversified usage because of the variety of colors and designs that they can adapt. By using creative art, these materials can be more attractive and appealing to clients and customers in the business world.

It is for a fact that you can always use sticker for the publicity of a business gathering or event that you have in many different methods. Every time you will need some kind of printing task especially for your next business campaign, it is a must for you to consider several things:

a. You need to ensure that you attain good and reliable quality printing. You can always go with digital printing or screen printed vinyl that will work best for outdoor gatherings and events since they include laminated papers and plastic.

b. You can also go for plastic types as they come in multi dispose quality. These types of materials can be used up to ten times which is considered as one of the most advanced strategies in printing today.
c. Vinyl limited type, on the other hand, has glued layers on the adhesive part. These are 0.3 to 0.5 millimeter thin that usually have strong adhesion material.

d. When you are trying to reuse your weather resistant vinyl material, all you have to do is to take away the sticky layer and use the next layer adhesion for another pasting. The front side is going to attain a strong and very powerful matt coating that can resist harsh elements that it might be exposed to.

Sticker printing can make your promotional campaign effective giving you more new clients and customers and more profits. So, never underestimate the power of these materials despite their small size as they can be a forceful marketing tool that will aid you in improving your business status in the business world. Just be sure to print your materials from reliable and trusted online printing companies to ensure that you get effective and professional looking stickers.

Take advantage of the marketing power of stickers today. If you are on a limited budget, they can be the best tool for you to carry out an effective campaign without breaking the bank. Many businesses have seen and experienced the benefit of stickers; it's time you experience it for yourself. Just be sure to make the right design appropriate for your business image and you are on your way to reaching new heights with your marketing campaign.

No. of Times this article has been viewed : 383
Date Published : Mar 2 2011

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Effective Distribution Plan for Marketing Newsletters

When businesses invest in their own newsletter printing, it can only be for one goal, and that is marketing. While it is easy enough to create great content and designs for newsletter printing, distributing them properly is a whole new and more difficult matter. You cannot sell those custom newsletters like newspapers, and of course it is hard to give them away like flyers. You will need a good and concrete plan to effectively distribute them to an audience.

If you really don't know where to start on this, then let me help you out. Here is your five step distribution plan that should make each newsletter printing you do worth it and successful.

1. Know your target market and create a profile - You will first want to know your target market and create a kind of profile of them. It is of course crucial that you do this since knowing who you will be distributing to helps you gain insights in the ideal locations and ways into introducing your custom newsletters to them.

So spend some time in discerning exactly who your target market is. Know their concerns. Know what they like to see and to read. Determine their habits in reading and the usual locations where they hang out. Each of these key data points will help you decide on the best way to give away those custom newsletters.

2. Determine the key important areas where your targets go - After getting that all important profile, you should then have enough data to determine exactly where the key important areas are that your target market or readers go to. Typically, these should be the areas where your target people pass by regularly in numbers, or hang out for a long amount of time in certain days. Take note of all of these important areas and mark the ones that are nearest and the easiest for you to get to.

3. Deploy racks for high traffic, high concentration areas - With areas set, you should now be ready to deploy. The best plan here is to deploy racks and leave your newsletters there with a sign that says “take one free”. People cannot resist taking something free, even if it is just a color newsletter so this should be a sure fire way to get those newsletters picked up in those key areas. Just make sure of course that you have permission to deploy there if needed.

4. Hire cheap labour to distribute them to mailboxes - Now, after that, to supplement your distribution, you should hire cheap labour (maybe teenagers) to give out your newsletters in community mailboxes. If your newsletter looks good enough and formal enough, they won't mind the unsolicited newsletter in their box. Just give your temporary distributors the key addresses where you think the newsletter should be welcome. The best places are apartment buildings where you can distribute those prints easily in one area.

5. Include them in kits as well as product packages - Finally, to make sure that the consumers close to you get into the action of reading your newsletters, you should include your custom newsletters in kits and product packages. Press kits or P.R. kits should be ideal deployment for your marketing newsletters, and if your products are big enough or their packaging is big enough, you can also slip in the newsletters there. The more spread out they are the better.

So that is your basic but effective plan for marketing newsletters. This should cover all the needed people in a typical marketing setting and help you gain real results from your newsletter printing.

No. of Times this article has been viewed : 400
Date Published : Mar 20 2011

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Better Marketing Without Reform... Forget It

The current state of Marketing is such that the need for change and “New Models” are desperately needed.
The trouble is the “New Models” will not prove to be financially sustainable without substantially changing the way advertising and Media services are organised.

The first thing we must do to start to tackle the problem is to embrace our lack of knowledge about the process of communication.  We must allow outside organisations to question the fundamental ideas that shape current advertising.  We must allow them to innovate and keep the money saved through innovation.  That way there is a chance that advertising and marketing will keep improving without costing more.   One thing is for sure.  We cannot carry on as we are, pretending that without reform our money will go further.  This is definitely the time for creative innovation in marketing, not the rigid belief that marketing and advertising can still show us all the answers to our problems - it never has and it never will!
Our only hope lies in a fundamental re-examination of the marketing values we have lived by in the last 30 years - Our future depends not on whether we can get through this crisis, but on how deeply and truthfully we can examine its causes.

Firstly we have to start change by facing up to the fact that the problems with the current system are manifest. The challenges faced by marketing and advertising stem largely from the institutional dimensions of both. Remove these old models from the equation and many of the existing problems of lack of sales etc will disappear.

Nowadays consumers want information that's relevant, credible and engaging, and they don't much care where it comes from.

The subject of communication has been the focus of innumerable articles in the popular press. Most of these have looked at communication through a mass-media lens, with "interactivity" reduced to advertising links and "Buy-It" buttons.

And certainly not understanding the very important fact that interactivity is the most crucial aspect of all communication. And it is certainly not determined by the expectations of media conglomerates bent on appealing to the lowest common denominator and therefore, by the inexorable and inflexible logic of broadcast, to the largest collection of passive ad receivers.

Today consumers don't like ad infested terrestrial TV what they do like is the opportunity to express an opinion, they like, in other words, voice.

All advertising is a form of learning whereby the advertiser is asking people to change their behaviour after learning the benefits of the products or services on offer. However, we all tend to filter out information, which we do not want to hear. This clearly alters the effectiveness of conventional advertising in quite a dramatic way.

Due to a lack of understanding of the communication process we have created a media society during the past 40 or 50 years, where the whole process has been de-humanised.

There is now an extraordinary reduction in interaction because conventional advertising and marketing have become a one-way practice whereby information is disseminated in a passive form...

About the Author:
Interactive Communication, properly executed, can be totally accountable, unlike all other forms of advertising! You can contact Paul at: pl.ashby@gmail.com or Tel: 01934-620047 Discover more (including research) on http://interactivetelevisionorinteractivetv.blogspot.com/ My recently published book "Television killed advertising" is now available @ Amazon Books UK. No. of Times this article has been viewed : 307
Date Published : Mar 21 2011

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Interaction and The Outdated Idea of Mass Marketing

Mar 27 2011    Own Your Greatness: Market What Makes You as an Individual Unique

by Lisa Cherney

To stand out in today's busy marketplace, you need to capitalize on what makes you as an individual unique. In other words, you don't need to focus on the product or service, but on YOU, the owner, the CEO, the practitioner.

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Where Has All The Good Marketing Gone?

What You Can Learn From Top Marketers
By Michael Fleischner

I don’t know about you, but I feel like there is a scarcity of good marketing today. What do I mean “good marketing?” You know the kind of marketing that sticks with you and drives you to take action. The only marketing that has really moved me in the last couple of years has been from Apple. How do I know? I own 3 ipods.

You might be thinking to yourself that it’s more the product that drives behavior than the marketing, and when it comes to the ipod I don’t necessarily disagree. However, I would argue that in some ways, the marketing has to be even better than it does with your run of the mill product.
Apple has maintained a certain level of success with their marketing and now that marketing must not only tie together with previous marketing campaigns, but convince current customers that their current products are no longer sufficient.

It appears that this is done, not through slight of hand, but by showing you what you can’t do with your current device. By illustrating this in a manner that is contradictory to your current satisfaction, it does make you feel like your ipod – which was fine until a moment ago has suddenly become inadequate. To me, that’s really good marketing.

So what can be learned from the tens of millions that Apple spends on advertising every year? I think the answer to that question is to work in lock step with your product development team to showcase developments and tap the emotions of those using your products. When I use my iTouch, I feel empowered, cool, and complete. I wouldn’t have reached that conclusion without the help of marketing to get me there.

The lesson that I’ve learned is that marketing, if done correctly, helps us to define how we feel about a product. Once you have prospects and customers attaching emotions to your products, you develop loyal customers. The next time that you’re thinking about a marketing campaign, consider how you want your customers to feel about your product.

Manage the entire purchase decision process in order to consistently manage the experience to reinforce or produce these desired feelings. Once you’ve been able to do that successfully, your creative, marketing messages and promotions should be relatively easy to produce. Now that’s what I call good marketing.
About the Author
Michael Fleischner is an author and Founder of MarketingScoop.com. If you're looking for SEO training or wish to Learn SEO with the help of leading search engine optimization experts, then check out the leading SEO software with MarketingScoop's SEO Elite Software Review and turbo charge your search engine optimization.

How To Find SEO Consultants Who Get Results

By Michael Fleischner

If your web site is a major source or revenue, or could be, then you should have a formal search engine optimization program that monitors and improves rankings on a daily basis. Now you might be thinking that you don’t have the resources necessary to implement a productive SEO program, but the costs of not doing so are significant.

Starting an SEO program for your business is easier than you think. There are numerous SEO consultants and experts that can show you how to radically improve your rankings for much less than you might think. In fact, many search engine optimization consultants can save you significant dollars if managed properly.

Getting the most from your SEO consultant requires a number of considerations. I have found that the most productive engagements around optimization and SEO all have these same factors in common. By adhering to these principals, mutual expectations are set and each party has a clear understanding of what is being delivered by whom.

The first step is finding a credible source. There are many people out there who claim to be search engine optimization experts but have nothing to show for it. Find a legitimate company, ask for references, or find someone who has a proven track record and is an authority on the topic. A good bet is to find someone who has achieved number one rankings for their website or the web sites of their clients.

The second step is to mutually agree upon what’s being delivered. Most clients feel that by paying a search engine optimization consultant a sum of money that their site is going to instantly rank number one on Google, Yahoo!, and Bing. I can tell you first hand that‘s not the case. The purpose of an seo consultant is to help you construct an effective strategy for the long term optimization of your web site.

The third and final step is to assemble a team to work with the consultant and implement his findings. Seventy percent or so of the companies I’ve worked with were very interested in learning how to optimize their websites but couldn’t or weren’t willing to follow through on what it takes to succeed. Commit time and resources dedicated to implementing the consultant’s finding and you will see the true value of your investment.

Whether you’re launching new website or trying to improve the rankings of an existing site, it’s important that you find a reliable resource that can help you succeed. Define what success looks like for both you and the consultant you will be working with. By doing so, you’re creating a mutual understanding of the work that’s being done and clearly understand what it means to your business.

Michael Fleischner is an SEO consultant and author of SEO Made Simple, revealing strategies guaranteed to improve search engine rankings. Learn more about Michael's hands-on SEO training program and SEO Elite Software Review at MarketingScoop.com or contact him via the Marketing Blog at http://marketing-expert.blogspot.com.

Top 5 Search Engine Ranking Factors: Pay Attention!!!

By Michael Fleischner

As someone who makes a living improving search engine rankings, I can tell you that there is a lot of bad information out there about SEO. What if I were to tell you that the road map for achieving top rankings was within your grasp? The holy grail of rankings is not imaginary. As is true with any major success, it leaves clues.

By working with literally hundreds of small and medium sized websites, I have found that top ranked sites have a number of factors in common. What are they? I’m about to share these factors with you and explain what separates those in the top Google positions and those that are never found on page one of search results.

The first search engine ranking factor has to do with the anchor text of all inbound links to your website. Google and other search engines use the anchor text from other sites linking in to determine what your site is about and what it should rank well for. If websites link in only using a URL, and not your keywords in the anchor text, email them and ask them to update your link. The link should always appear with your most important keywords.

The second most important ranking factor is using keywords in your title tag and other meta tags. Meta tags still have an impact on your search rankings. Although the weight of meta tags may be minimal, they are effective in categorizing your page and identifying what search engines should expect to find when they spider web site pages. Make sure your tags are constructed properly and include you keywords.

The third ranking factor to consider for your web site is link popularity. This phrase has been talked about in search engine circles for a while but can be equated with Page Rank. The concept of Page rank or link popularity for that matter take a number of factors into consideration to identify the quality of web pages from an external perspective. The largest factor that influences search engine rankings is the number and quality of links that are pointing to a web site or web page.

The fourth ranking factor is the diversity of domains that link to your web site. For many search engines, it’s not only what links you have to your site but making sure they are from different domains. This represents more popularity associated with you web site and therefore is judged to be a better search result. When link building, try to focus on generating inbound links from different websites.

The final ranking factor is keyword use in root domain. Although it's possible to use subdomain or dedicated pages to get your keywords in a URL, nothing beats having them in your root domain.

All of these factors are important for top search rankings. Don’t overlook any of them if trying to improve your search rankings for particular keywords or keyword phrases. Also, be sure to continually read up on the subject or consider any one of a number of SEO training programs that can show you how to have more impact with your optimization efforts.
Michael Fleischner is an SEO consultant and author of SEO Made Simple, revealing strategies guaranteed to improve search engine rankings. Learn more about Michael's hands-on SEO training program, Internet Marketing Forum, and SEO consulting at MarketingScoop.com or contact him via the Marketing Blog at http://marketing-expert.blogspot.com.

How To Improve Your Online Conversion By 300% Or More

By Michael Fleischner

Do I have your attention? Anyone trying to make a living online is interested in one thing, improving conversions. As an Internet marketing veteran, I’ve seen plenty of web sites and blogs miss one their biggest opportunities for growth. The answer is actually quite simple, making the most of your list.

Maybe you have your own email list of fifty-thousand names or more. Perhaps you have a small list of just a few dozen prospects who have emailed you questions or comments. Regardless of where you begin, having a list is only part of the equation. The most successful marketers I know utilize their list in a variety of ways to build relationships and sell products that are a win-win for both buyer and seller.

The first way to utilize your list is through an auto responder sequence. If you’re not using an auto responder, I advise you to search for auto responder services online. Popular services like Aweber only charge around twenty dollars per month, allowing you to send unlimited messages. These messages should position you as an expert, provide purchase ideas, and continually provide value.

The second way to use your list effectively is to provide pre-notification of product launches. There are many super affiliates that use their list in this manner, generating tens of thousands of dollars per month. Once you know of an affiliate product being launched within a six to eight week period, map out a pre-launch communication plan that reaches out to individuals prior to launch. This may include access to product information, downloads, videos, etc., to build anticipation around launch day. When launch day comes, create a sense of immediacy and scarcity – purchases will ensue.

The third way to leverage the power of your list is through referrers, building an even larger list that you can communicate with. Are you asking those who sign up for your list to refer your company, products, or services to others? Make your emails easy to forward and encourage referrals. This is a great way to reach individuals who are more likely to value your content and accept your offers.

The final method for leveraging an email list is to communicate on a regular basis. Your auto-responder sequence should integrate a series of messages spread out over time. By continually staying in front of your list and utilizing the content that you have to provide value, these individuals will stay engaged and have a higher propensity to purchase from you.

The time to start building your email list is now. In parallel, be sure to focus your energies on leveraging that list using the proper techniques. Having a great list is fine but unless you utilize it properly, you’ll never see the true value inherent in the list itself.

Michael Fleischner is an SEO consultant and author of SEO Made Simple, revealing strategies guaranteed to improve search engine rankings. Learn more about Michael's hands-on SEO training program, Internet Marketing Forum, and SEO consulting at MarketingScoop.com or contact him via the Marketing Blog at http://marketing-expert.blogspot.com.

Looking for a Good Melbourne Website Designer?

When choosing from Melbourne website designers, the only way you can assess their competence is by looking at samples of their previous work. How do you assess that the website designer will provide reliable results, meet timelines and deliver within the specified budget? Choosing a good website designer makes the difference between a successful website, and a website that fails to deliver, and is a waste of time and money.

If you are depending on Melbourne website designer’s previous work, check whether he/she is able to:

- Write the HTML code, manually

- Work with various tools and languages, such as flash, Photoshop, JavaScript, among others

- Create and optimize meta-tags for search engines

- Create interactive content, including forms

- Work in a secure server environment

In addition, you must check how fast it loads. An assessment of Melbourne website design is that a page of any well designed website should take less than 10 seconds to load. It’s always best to try loading through the dial up connection when you are testing, to ensure that even the visitors to your website with a similar setup can access it fast. It’s a different matter, though, that most individuals subscribe to high speed broadband services these days.

In addition, when checking out the previous sites of designer offering website design Melbourne, do not be overly impressed by the dazzle of the site. Look to see how easily you can get around the site, and how accessible are its pages.

Tips for selecting a good website designer

Since the success of your business depends on your website, and the success of your website depends on your website designer, you need to be very careful whom you choose. Here is a checklist of the factors you need to check before you decide whom to take as your website designer:

- Decide on page layout, graphics, text location and colors of your website, in addition to cross linking pages and navigation of your site. As the web designer is a deemed project manager of your website, he should have the ability to either actually do computer programming and graphic art work himself, or outsource the work to programming specialists.

* Your website designer must be able to write the code to run the site, and have the knowledge of the technical stuff involved to make your website work properly for your visitors.

* Create graphics, including logos and buttons, for your site.

* Create an overall attractive and appealing look.

* Your website designer should be able to attract more traffic to your site by determining how your website fits into your overall marketing strategy. More traffic to your site means more sales.

Talk to us

One of the top website designers that do all the things listed above and much more is Makingspaces. It is a well established company in Melbourne whose prime focus is functional, unique, and creative designs. Check it out on http://www.makingspaces.com.au.

We are one of the best Melbourne website design company. Talk to us if you are looking for a good Melbourne website design company. Our professionals are at the top in their field. Our previous work is ample proof of our competence. Please visit http://www.makingspaces.com.au/portfolio.html to see our portfolio.

Define the scope of your work, and we at Makingspaces will help you implement the same. You can click here http://www.makingspaces.com.au/solutions.html to know about the solutions we provide. You can tell us what you need and we will deliver within the scope of your budget.