Improving Your Market Position with Brochures

Brochure printing has long been recognized as a great tool for marketing. For small and big business alike, an investment in brochure printing has been proven to go a long way in improving product visibility as well as enhancing a company's overall stance in the market. Although today, brochure templates might look like a very obsolete type of tool when compared to others, even you yourself can still benefit from an investment in color brochures. Let me give you the seven simple steps that should lead your way to a better market position through these prints.

1. Survey the market environment - The first step in using brochures to better your market position is to survey your market environment. As with other marketing or public relations tasks, you'll want to know the REAL status of the market before you do anything. Try to see the popular trends in your market, the issues your consumers are facing and the preferences of potential partners or clients. Try to know as much as you can so that you can make the best decisions for your brochure printing.

2. Determine your key ultimate goals - Next, you should then determine the key goals that you want for your brochure marketing. It is important that you actually specify this in real, measurable terms. Do you want to have a better reputation in your market? Do you just want to get more sales in? Do you want to get a certain amount of hits in your website? Or maybe more visits to your shop itself? By setting specific measurable goals, you will know precisely how to act, and when you succeed or not.

3. Compose a specific targeted brochure design - With a goal set and a good idea of your market environment, the next stage is to compose a specific targeted brochure design. A generic design can be good, but a more specific, tailor made design that achieves your goals is best of course. So make sure that you write content and use images that will drive readers to help you with your goals. Impress them enough to buy from you, or to visit your shop or website. Try as much as you can to engage them in a deeper level so that you can hem that marketing message through easily.

4. Deploy to key target market segments - To make your color brochures more potent and achieve that market position that you want, you should always deploy to key target market segments. Do not just do a wide area distribution campaign with no real direction. Deploy your color brochures at the places where your target segments pass by, hang around or actually work. By having your color brochures where your audience is, you will have better chances of succeeding with your brochure printing.

5. Assess brochure performance - Now, as a professional, you should also always assess your brochure's performance. Know which content and which configurations are successful and which have failed miserably. This will be key to improving your color brochure designs on the next batches of brochure printing.

6. Improve and enhance the next batch of brochures - As touched on above, after the assessment, you should then know your new action plan to improve and enhance your brochure printing. Make sure that you study every flaw in your design so that each batch is better and more effective than ever in marketing. This is the best way to really win with your color brochures.

7. Redeploy more precisely - Finally, once those new and improved brochures are out, you should then try to redeploy those new prints more precisely. If you thought that the former deployment strategies where good enough, try to go for the greatest and more specific ones to really get those color brochures to the right hands. The better and more direct the deployment scheme is, the more you can send our message and improve your market position.

Now you know what it takes to improve your market position through brochure printing. Use the tips above to really make waves with your custom full color brochures.

No. of Times this article has been viewed : 460
Date Published : Mar 16 2011

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Own Your Greatness: Market What Makes You as an Individual Unique

To stand out in today's busy marketplace, you need to capitalize on what makes you as an individual unique. In other words, you don't need to focus on the product or service, but on YOU, the owner, the CEO, the practitioner.
Your business is a direct reflection of you and you need to own your greatness and have that come through in your marketing. Even if you have 15,000 employees, you founded the company. It was your vision and your juice, so your energy needs to come out in your marketing.

So how do you capitalize on your uniqueness? Start by asking yourself this question: What do clients, friends and family compliment me on? This has nothing to do with testimonials; it's a whole other layer. It's capturing the essence of what people compliment you on and respect you for.

Why is this important? Because people want to know you and who they are doing business with. And your ideal clients have certain things they want to know about you.

I'm not just talking about your biography here. It's more than that; it's your story and what makes you unique and has you doing the work you are doing.

Here's an example: If I'm looking for an acupuncturist, and I have a child who is dealing with asthma, and I read someone's story who says something about that or something along those lines, I'm much more likely to give them my business.

One of the things I've really started to own and share is that I work part-time and spend Mondays and Fridays with my daughter being mom. And I've had the best year yet, tripling my income. That really resonates with a group of my ideal clients out there. They are moms and dads and think, "I want to work part-time and do that too."

Think about how you can translate more of who you are into your marketing. If you are a small business owner and you're not adding in the juicy layer of who you are, you are missing an opportunity. In this culture right now, it is more important than ever to own your greatness and stand out...

About the Author:
Lisa Cherney founded Conscious Marketing 12 years ago to help small business owners find their authentic marketing voice, attract their ideal clients and increase their sales. Prior to Conscious Marketing, Lisa worked with many Fortune 500 companies. She is a highly sought after speaker and often shares the stage with experts Jack Assaraf, Jack Canfield and Jill Lublin. Learn more about Lisa at http://www.consciousmarketing.com/ or call 887-771-0156. No. of Times this article has been viewed : 316
Date Published : Mar 27 2011

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