Get Satisfied Customer by Selling Benefits

Every one of us has an ulterior yearning to be our own boss. We all long to own our own business. Well, who would not want that? Your business would be your ticket to financial freedom. But before you realize your financial heaven, you need to know that there are a lot to go through and accomplish. It's especially important to be successful in your marketing campaign. After all, getting known out there is the key to getting a good customer base.

But a good marketing campaign still requires certain elements. Crucial among them is delivering the benefits of your products or services clearly to get good response. You need to tell people of what they will get out of your products and you need to make sure that you deliver on your claims.
Think about the time you were enticed to buy a magic cream that promises to make you look younger in two weeks? Did it really made you look younger? Chances are it didn't even do anything to your face. You would definitely not be encouraged to buy the cream again.

Marketing faux pas like this are what discourages people from trying out products they don't know. This is why it is important that you convey your benefits clearly and deliver on what you promised. If deciding on how to create your brochures or posters today, here are some pointers to consider that will help you stay away from false advertising.

- Know your products and services. That's a basic requirement as you need to know about your products to effectively tell clients of what you can do for them. But effective marketing is not simply about knowing your products because in truth marketing is selling more than your products. You are selling them comfort, experience, or great look. You are providing them a good image, a better performance, or a better way of living. In other words, you are selling them the benefits of your products. Your products are not really important; it's not what people want. It's the end result and the benefits that they really desire.

- Determine the benefits of your products. When we talk about benefits, we mean the changes, improvements, and differences people get after they purchase your product. Would your customers get better standard of living with your products? Would they get their tasks done more effectively? Would they experience noticeable differences in their life with your products? These are what your products should promise to your customers.

- Deliver the benefits you promised. Nothing can be more annoying than not getting the experience or changes promised in the product you bought. This would only ruin your reputation and cost you customers. So, after determining the benefits of your products or services, it's time to give it to people. It's best to write down every possible way you can think of on how your product will change people's life. Sell each benefit in your brochure or poster printing. But make sure not to hype up your marketing campaign. Promise only those that you can fulfill or else your customers would lose interest in you.

If you follow these pointers, you can be sure to get satisfied and happy customers. Keep in mind satisfied customers come back, so aim for that in your marketing strategy.

About the Author:
Brent Durrell writes articles about advertising and marketing strategies such as using attractive posters. Get more information about poster printing. No. of Times this article has been viewed : 789
Date Published : Sep 20 2010

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Who's Knocking at My Door and What is He Selling?

It happened again: a knock at my front door.

I answered the front door - which was an interruption. It always is. Why don't door knockers understand that they are interrupting? I was not waiting for the visit.

As a marketer I am always interested in what salespeople are doing and saying. But I don't have much patience. And I can be more edgy than some. Yet I have some empathy because I knocked on a lot of doors as a sales person, fund raiser and political campaigner.

I opened the door.

"How are you today?" (A stupid opening.)

"What do you want?" was my reply.

He then backed several steps away and mumbled something I didn't hear.

When he had retreated to a safe distance he recovered, "Hello, I am Roberto. We are doing a lot of business in your neighborhood and my boss sent me."

"So who cares?" was my reply.

Then Roberto backed up even more and replied, "I'm sorry" and then he walked away.

I don't know if I wanted what Roberto was selling. I don't know what Roberto was selling. He clearly didn't understand that I wanted to know what was in if for me before I would listen to anything else he had to say.

Poor, stupid Roberto. He didn't know how to describe what he was selling - because he failed to clarify it in the first few seconds of contact. He failed to capture my interest.

He wasted my time by asking, "How are you today?" That question is both an insult and waste of time. I knew that he didn't care "how I am today" yet he pretended to care. I was insulted by that. Too many telemarketers still start their call with that phrase.

I was interrupted and then he wasted my time by telling me his name and a stupid lie that they are doing a lot of business in the neighborhood. So by that point I didn't like him or trust him. And I still didn't know why I should listen.

After he wasted the first critical seconds of our contact I posed the question, "So who cares?" This question is on most minds but most people don't say it out loud. Roberto was not prepared for this question because he retreated when he heard it. That was a question - not an objection. He had not told me what he was selling and refused to tell me. A question is just that - a question. I asked a question - gave him an opening - and he failed to pounce on it. Have you noticed how some sales people shut down when you ask them a direct question?

Poor, stupid Roberto. He failed to engage me in the first critical seconds of contact. I wonder if he will play back that scene and analyze it so he can correct his behavior for next time. If not then he wasted his time as well as mine. At least I got a story for my blog.

So what can you use from this incident?

1. Questions might just be questions.
2. Always be prepared for your worst questions.
3. Be prepared to adapt to different styles of your listener.
4. Time is a valuable resource - don't waste it.
5. The first few seconds of contact can make or break the sale.
6. Ask yourself "So who cares?" before you deliver your sales presentation.

About the Author:
© George Torok helps business owners gain an unfair advantage over the competition. He is a bestselling author and published in 12 books. Get your free copy of "50 Power Marketing Ideas" at http://www.powermarketing.ca/ Arrange for George Torok to speak to your team at http://www.torok.com/ For media interviews call 905-335-1997 No. of Times this article has been viewed : 423
Date Published : Nov 9 2010

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