Foundations that Make Up Successful Rack Cards

Creating successful rack cards is all about setting up the right foundations and integrating the key traits that make those prints highly visible, trendy and potent to the reader. Let me teach you the right key foundations that you should put into your own color rack cards today. Just read the list below and make sure that you integrate all these in your rack card printing process. Successful rack cards should easily be in your grasp after this.

1. Accurate market research - One of the first important elements that is a key foundation for successful rack cards is accurate market research. Knowing exactly the trends in your market will help one create an appropriate rack card design that succeeds in its job. Without this crucial knowledge foundation for your rack card printing, you will basically be flying blind, creating custom rack cards that might only have a 50-50 chance of succeeding. So try to increase those chances and do some accurate market research to help you with your initial designs and content.

2. Contemporary design styles - Another important trait that your rack cards must have to succeed are contemporary design styles. While the simple and classic designs of old may still work, the audiences nowadays are so saturated with digital media that you will have to compete very powerfully with your rack cards through appropriate contemporary design styles.

Having trendy and often digitally enhanced full color rack card designs will help a lot in getting those audiences to pay attention to your rack cards and actually read them eventually. So make sure you review all the current design styles and adopt your own rack card design drafts to have a similar style.

3. Memorable image and slogan - Another crucial foundation for successful custom rack cards is a memorable image or slogan. With very unique images and a catchy slogan, the rack card can hem in its marketing message and make it stick to readers. This helps improve the positive response rates for each color rack card as people will always remember its message and eventually respond to it even after a long length of time. So make sure that you compose very memorable slogans and images for your color rack cards.

4. Highest quality printing - Of course, successful rack cards always have the best quality printing available. The best kinds of rack card printing have the best kinds of paper and ink that make rack cards virtually shine and gleam in the light. The better the quality the more impressive those rack card designs should appear. This not only helps make the rack card become durable and tough, but it also makes it look good enough and expensive enough not to throw away. So believe me, it is good to invest in high quality rack card printing if you want to succeed with this medium.

5. Astute deployment strategies - Lastly, a successful rack card marketing campaign is only possible with some astute deployment strategies. With color rack cards deployed at the significant areas where lots of target markets gather, you can be sure that almost all of those rack cards will get picked up, read and responded upon. So make sure you create good and precise plans for the successful distribution of your rack cards.

Now you know the crucial foundations and key traits that make up a successful rack card and rack card promotional campaign. Let these be your guide into your own investment in rack card printing. Good luck!

No. of Times this article has been viewed : 448
Date Published : Mar 9 2011

View the original article here

Expert Preparation Tips for Rack Cards

If there is one thing I know when it comes to rack cards, it is that you should always submit the perfectly prepared draft for printing. Otherwise, your rack cards will undoubtedly have gross errors in its design and content that might jeopardize its objectives for full on printed marketing. That is why you should always think about preparing your color rack cards properly for full scale printing. Let me help you how to do this expertly with a few professional preparation tips for rack cards.

1. Check the background for the appropriate bleeds - The first thing that you should do to prep your rack card draft is to check the background. For the rack card printing to proceed properly, the draft background must have the appropriate bleeds so that any errors or inaccuracies in printing are compensated for. So the background should extend at least 1/8th of an inch beyond the main borders of the color rack cards. This should help minimize those bad type rack card prints that have backgrounds that are obviously cut badly.

2. Review, proofread and cut down rack card content - Once the background check is complete; you should also always consider prepping the text content of the rack card for rack card printing. You will want to review and proofread all the content, which includes the text and the images. Are they the most appropriate for your color rack cards? Are they big enough/small enough for your purposes? Are there no spelling errors, grammar errors and design errors? Make sure that everything is perfect, and do all the checks three times just to be sure.

3. Picture resolution checking - You might also want to take a closer look at those pictures and try to be sure that they are in high resolution. If you used images from the Internet for your rack card images, then definitely you will need to replace those. In printing higher resolution images are more appropriate as web images tend to get distorted or have bad pixels. So make sure that you are inserting high resolution images from digital scans, designs or photographs. They must be at 300 dpi or higher to work well.

4. Check margins and formatting - You should also see if the margins and the formatting of text are good for your rack cards. Sometimes, text and other content might actually have a little issue in misalignment that can make the color rack cards look a little awkward and amateurish. That is you should always review the printing margins and manage the text formatting of your rack card content.

5. Test printing - Finally, as a last preparation step, you should test your rack card draft by printing out a sample on your own. By doing some test printings, you can see how large your color rack cards will be and of course, you should be able to spot any more errors that people might have missed looking at the screen. Use this as an opportunity to clean out any remaining errors in your color rack card designs.

Great! After all those steps, your custom rack cards should already be prepared for full scale rack card printing. Remember to try to do all the steps detailed above to make sure that nothing gets missed in your design and printing options. Good luck with your new color rack cards.

No. of Times this article has been viewed : 413
Date Published : Feb 26 2011

View the original article here