Things that Can Ruin Your Color Brochures

While there are a lot of tutorials in brochure printing about the right ways to do those color brochures, only a few are actually written that remind people of the dangers. Sometimes, it is in knowing and seeing these dangers and mistakes that actually helps people to really learn how to do their brochure printing correctly.

That is why I am here to tell you about the seven ways to ruin your color brochures. Hopefully with all these reminders, you will be able to easily avoid failure and maybe even achieve success in printing those custom brochures. So read each item and try to understand why they can ruin your brochures.

1. Not using brochure templates - While it is possible to print great color brochures without templates, not using brochure templates at all, even as the foundation for the custom print can always bring problems. As with most printers today, brochures are made with specific dimensions and folds. If you opted to no use templates, then your brochure printing will take a long time since those printers will have to retool all their equipment for all those customizations. This leads to delays and additional costs that you probably will not want.

2. Not using full colors - Another mistake that many people make is the removal of colors in the brochure printing process. While it is cheaper to print brochures that are not in full color, it also removes a lot of the major design elements that will make it work. You will typically find a lower response rate for black and white brochures, and that rate is hardly worth the savings you gain in black and white brochure printing. So please, try to always go for full color brochure printing, or not print brochures at all.

3. Not proofreading marketing copy thoroughly - Proofreading is important for your brochure content to be as best as possible for printing, and unfortunately many people actually forget to do this thoroughly. This typically leads to minor mistakes in the text for color brochures that of course typically turns readers off. So if you do not want that to happen and always appeal to readers with tour marketing color brochures, always make the time to proofread the marketing copy thoroughly.

4. Using too many fonts or fonts that are too wild - Another common mistake in brochure design is to use too many fonts or font styles that are too wild. Doing these things makes color brochures look more cluttered and unprofessional which has a negative effect on responses. The best way to avoid this of course is to always limit your font styles to 2 or 3 while at the same time picking your font styles carefully. The more professional looking and clean the better for your color brochures.

5. Using web images - A big mistake in printing brochures would be to add web images into its layout. Images for the Internet are typically rendered in low resolution for quick loading. This means that when those are printed, the quality of the visible image drops down considerably. So always try avoiding web images and getting your images from better high resolution sources.

6. Not dividing content into sections - Another way to totally ruin your brochures would be to not divide the content into sections. Bad brochures typically have long flowing paragraphs with no clear sections or breaks. This will make the custom brochure a real chore to read, diluting its power over the reader. So try to always avoid this and divide your content into appropriate sections.

7. Not using good quality materials - Finally, I know that cheap is good, even in brochure printing, but being “too” cheap though is bad. So you should not ruin your brochures by not using good quality materials. Try to spend as much as you possibly can on a tougher paper material and full color inks. Trust me, it is always worth the investment to spend on quality materials since brochures work best when their paper and inks are great looking and flawless.

So those are the things that will probably ruin your custom brochures plus the solutions that you can do to avoid that from happening. Take all these lessons to heart so that your color brochures won't be ruined and fail on you. Good Luck!

No. of Times this article has been viewed : 292
Date Published : Feb 6 2011

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Improving Your Market Position with Brochures

Brochure printing has long been recognized as a great tool for marketing. For small and big business alike, an investment in brochure printing has been proven to go a long way in improving product visibility as well as enhancing a company's overall stance in the market. Although today, brochure templates might look like a very obsolete type of tool when compared to others, even you yourself can still benefit from an investment in color brochures. Let me give you the seven simple steps that should lead your way to a better market position through these prints.

1. Survey the market environment - The first step in using brochures to better your market position is to survey your market environment. As with other marketing or public relations tasks, you'll want to know the REAL status of the market before you do anything. Try to see the popular trends in your market, the issues your consumers are facing and the preferences of potential partners or clients. Try to know as much as you can so that you can make the best decisions for your brochure printing.

2. Determine your key ultimate goals - Next, you should then determine the key goals that you want for your brochure marketing. It is important that you actually specify this in real, measurable terms. Do you want to have a better reputation in your market? Do you just want to get more sales in? Do you want to get a certain amount of hits in your website? Or maybe more visits to your shop itself? By setting specific measurable goals, you will know precisely how to act, and when you succeed or not.

3. Compose a specific targeted brochure design - With a goal set and a good idea of your market environment, the next stage is to compose a specific targeted brochure design. A generic design can be good, but a more specific, tailor made design that achieves your goals is best of course. So make sure that you write content and use images that will drive readers to help you with your goals. Impress them enough to buy from you, or to visit your shop or website. Try as much as you can to engage them in a deeper level so that you can hem that marketing message through easily.

4. Deploy to key target market segments - To make your color brochures more potent and achieve that market position that you want, you should always deploy to key target market segments. Do not just do a wide area distribution campaign with no real direction. Deploy your color brochures at the places where your target segments pass by, hang around or actually work. By having your color brochures where your audience is, you will have better chances of succeeding with your brochure printing.

5. Assess brochure performance - Now, as a professional, you should also always assess your brochure's performance. Know which content and which configurations are successful and which have failed miserably. This will be key to improving your color brochure designs on the next batches of brochure printing.

6. Improve and enhance the next batch of brochures - As touched on above, after the assessment, you should then know your new action plan to improve and enhance your brochure printing. Make sure that you study every flaw in your design so that each batch is better and more effective than ever in marketing. This is the best way to really win with your color brochures.

7. Redeploy more precisely - Finally, once those new and improved brochures are out, you should then try to redeploy those new prints more precisely. If you thought that the former deployment strategies where good enough, try to go for the greatest and more specific ones to really get those color brochures to the right hands. The better and more direct the deployment scheme is, the more you can send our message and improve your market position.

Now you know what it takes to improve your market position through brochure printing. Use the tips above to really make waves with your custom full color brochures.

No. of Times this article has been viewed : 460
Date Published : Mar 16 2011

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