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Tuesday, May 10, 2011

How to Print Hang Tags for Business

Whenever you go inside a store, it is but natural to check the products and items in store for you. You inspect the quality, craftsmanship, and uniqueness of each individual item. If there are different products that have the same use, you inspect the materials used in making them, the over-all appearance, as well as the price. A retail item is never complete without a hang tag which comes in different designs, sizes and shapes. You can find hang tags that have simple designs and even intricate details. You can make hang tags as attention grabbing as possible or you can settle with simple designs that complement the over-all look of your hang tags.

Basically, it all depends on your preferences and your objectives for your products. Hang tags are indispensable in retail shops and grocery stores. Products or items need to have hang tags to showcase the price, branding and other pertinent information to your clients or customers. If you are selling fashion items and other similar products, these are especially necessary as these help establish your retail brand. Retail shops always have hang tags that can serve different purposes.

Hang tags can have various uses. Aside from containing all the necessary information about your product, you can make use of hang tags to promote an event, invite people around, inform them of sales, and other activities. There are a lot of things you can do with hang tags. Thus, on the get go, you have to know what your objectives are as well as your target outcomes. You may want to improve your sales and increase your clients, among others. After you identified what you want for your retail brand, work your hang tags around it. Work with your graphic designer to define your design theme.

If you are working on your own, start plotting the design. But do not create the design on your preferred publications software. You can first start on a piece of paper to allow your creativity and imagination to rule. Once you are satisfied with the over-all result, transfer your design to your computer. You can make of publications software, such as Adobe In-Design that can provide you with utmost aesthetic control. As you know, there are design techniques that you can use through this software and other similar programs which can surely grab the attention of others.

If you wish to print hang tags on your own though, always bear in mind the following reminders:

- Invest on full color printing, particularly when you make use of images, whether they are illustrations or pictures. If you have no printer on hand, there are local and even online printers who can offer you affordable printing services. If you wish to have your hang tags printed by professionals, make a search reputable printing companies that can offer you what you need.

- Never forget to print a sample of your hang tag. You may consider this as unnecessary, but here's one thing to keep in mind: there may be some errors that you do not easily notice on your computer screen. Once on print, you can find even the most minute mistakes when it comes to design and other concerns,

- Choose the material - thread, yarn, rope, etc. - that you can use to tie your hang tags to your products. You may want to think outside the box and look for other alternatives. Just make sure that the material you choose would function as expected. As it connects your hang tags with the products, make sure that it is of high-quality. Otherwise, it can just break easily.

No. of Times this article has been viewed : 463
Date Published : Dec 19 2010

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Monday, May 9, 2011

Mega Marketing for Mega Money Part 4

You can have a great Product or Service however if you keep it a secret, there won't be any Sales. Of course the missing part of the puzzle is always Marketing. Many people in Business feel that Marketing is an expense that can't afford. Nothing could be further from the truth and in this series of Articles I'll cover many ways to market your Product and/or Service for little or no money.

[19] Sub-Conscious Computer:
We all have the greatest Computer in the World, our Sub-Conscious Mind. You can give it instructions to do something and then allow it to do it's magic. Ever tried to remember the name of a Movie and the name comes to you in the middle of the night? You can tell it to come up with 5 new Marketing Headlines by next Saturday and then get out of your own way and allow it to do it's thing. It always comes up with the answers you need.

[20] Don't forget the Sales Training:
A friend recently asked me to Mentor his Daughter who works for a major Telecommunications Company with dozens of Call Centers with thousands of Sales Reps. I was amazed at how lost she was regarding her Sales skills and the Sales process. They put her through 6 weeks of Product knowledge and only 2 days of Sales Training. When I offered to critique her Script or Call Guide, she admitted they didn't even have one. When I asked about on-going Training she admitted that her Manager was buried in Reports and Meetings and couldn't spend any time with the Reps. It seems that most Companies hire Sales Reps and assume they already know how to sell. Don't waste money on Advertising and Marketing if your people can't Close a spring loaded Storm Door.

[21] Use Familiar Sayings:
Your Prospects and Customers are bombarded with hundreds of Ads on a daily basis and your Marketing needs to stand out from the crowd. Why not use a Familiar Saying that most people already know to grab their attention? Remember the old adage; "When Pigs Fly"? Burger King has adapted that to introduce their new Bar-B-Q Bites.

[22] Reward Card or Frequent Buyer Program:
Reward Customer loyalty with a Reward Card which gets punched (or keep track electronically) with each Purchase and when your Customer buys 5 or 10 or 20 items, they might get 1 free. If that doesn't fit your budget, you might give them a 20% discount on their next purchase when they buy a specific amount. Or you could give them a free accessory with the purchase of a larger item, etc.

[23] Social Networking:
Facebook has over 200 million Members. You Tube visitors watch 13 Billion Videos a month. Linkedin has 15 Million Business people networking. Twitter is growing at over 40% per month. So what's your excuse for not using these Free Promotional tools to help build your creditability, your reputation, your List of Prospects and yes, even your Sales? For those who believe you are too small, this is how you become Big. For those who believe you can't afford it, you can't afford not to do it. For those who believe you just don't need it, your Competition will eat you for Lunch.

[24] Piggy Back your Press Release:
Here's a great way to get more bang for you buck with Press Releases. The original Press Release should provide information about the upcoming Event. Next, put out a follow-up Release a few days, weeks or months later about the success of that Event. Finally, send a nice Letter to the Editor thanking them for their coverage both before and after. Of course, in that Letter you can also plant the idea for a possible interview for a Human Interest Story or a Trend Setting Idea or a Series of Tips for their Readers, etc.

About the Author:
For over 20 years Stan Billue conducted up to 22 Motivational and Sales Training engagements a month and his powerful Audio and Video Training materials are sold in 45 Countries. Visit http://www.stanbillue.com/ and subscribe to a Free monthly Newsletter and a Free weekly Marketing Tip. No. of Times this article has been viewed : 303
Date Published : Dec 12 2010

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Read Printing Reviews To Get The Best Online Printer

You are very fortunate. You know why? Because you came across this article at a time when you are looking for the services of an online printing company to reproduce the marketing materials that you need. You are very lucky because you will know from this article why it is important to read printing reviews such as that of printplace reviews when you are choosing the best printing company found in the internet.

According to printing reviews, PrintPlace.com is one online printing company that can give you printing solutions to any business need you have. You can browse their website and see for yourself if they can help you with your own requirements. Just write printplace reviews in a search engine site and you will find a list of printing reviews about the company.

Why are printing reviews very important? Because with these reviews, you can get customer feedback that helps you to decide the best online printing company that can provide you with the printing services you need at the price you can afford.

Getting customer feedback and reviews is actually not difficult. It is easy to find reviews and testimonials to help you gauge the expertise and skills of the printing company that is appropriate for your needs. You can go to a search engine tool such as Google, key in keywords or even the printing company's name itself, and you can already get reviews and feedback coming directly from those who have actually experienced the services these online printing companies provide.

The best thing about getting reviews from the customers is that you can actually get the truth behind each service. Of course, printing reviews you find in websites of these online printing companies would always tell only the positive. Seldom will you see an online printer to tell you truthfully that they can't do a service you ask for, right? But from customer reviews, forums and blogs, you can almost always get the information you need to help you decide on the most appropriate online printer for your requirements. From these reviews, you can then make your own shortlist so you can finally decide on ‘the one'.

When reviewing the feedbacks from customers, remember that the information you get is not something you should take lightly. The benefits to be had from the reviews make it so easy for you to discern which companies can really give you what you need. Most of these customer feedbacks found online are fully grounded that they are real and easy to rely on.

Here are additional pointers for you to consider when gauging the effectiveness of printing companies found in the internet.

Ask for a product sample. This is the way you can check on the quality of the work and output you can get from your online printer. Ordering is very easy when you go online. Just click for it on the website and you can already get a sample in no time. But beware if the online printer hesitates or simply declined on your request for a sample. This company has something to hide so better look for another printer.

Look for a pricing system. Again, it is easy get the price of your print order as you can do the instant price quotes. You can then compare all the prices you can get from the websites of the printers to finally decide if the price of your printing company is something you can afford.

When looking for an online printer, it is best to get as much information as you can. Printing reviews like that of printplace reviews can help you a lot in deciding for the best online printer to give you what you need and at the price that you want.

No. of Times this article has been viewed : 707
Date Published : Oct 13 2010

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Improve Your Sales With Postcard Bulk Mailing

If you are introducing a new product to the market or holding a grand event sometime soon, have you ever thought of mailing postcards to your clients? If you haven't, it's time you not only think of it but translate the thought into action as well. Postcards have always been effective tools in publicizing company events, advertising a new product or service, or making people aware of an upcoming sale.

If you already possess a dependable mailing list of your target market, you can successfully market your business to the right group of people. This can be done by embarking on bulk mailing of your postcards. Also, it is important to hire the mailing services of a seasoned company to ensure that you reach out to your target market with success.

When you opt for a veteran company to do your bulk mailing with their mailing services, you can expect them to produce, print and mail your postcards to the people you intend to market your products to. Indeed, there are a lot of printers nowadays that boast of impressive mailing services of postcards as well as design services. Moreover, most of them professionally handle the mailing lists that clients give them. If you don't have a mailing list yet, they can provide you with one. This entire deal would guarantee you that your postcards will end up as one of your most victorious marketing collaterals. Your chosen printer will see to it that all these services are carried out flawlessly to satisfy you.

Truly, postcards are a unique way of disseminating information about your business to your clients. And postcard bulk mailing will definitely allow any entrepreneur to communicate his/her marketing message to his/her clients at a cost that he/she can afford.

Do you primarily know why postcards can advertise your business successfully? Once you produce full color post cards, you absolutely make them instantly noticeable from the other materials that your clients get frequently. The moment your print your postcards remarkably; their colors and design concept can immediately grab attention. For instance, you want to announce to clients that your new store will be open soon. If you want your clients to be aware of this at once, you can send out postcards for them and go for bulk mailing. What you only need to do is look for a seasoned company that can give you proficient mailing services.

Indeed, when you send your postcards in big volumes, you are assured of announcing business updates successfully to a lot of clients in various areas. And once you've created striking and convincing postcards, your clients are sure to act on your announcement optimistically. Therefore, it is a must to create eye-catching and compelling post cards so your clients will be attracted to look at and pay attention to them.

It is equally significant to create an interesting content to keep your readers' attention from the beginning to end of your material. Truly, postcards are an innovative way of marketing your products to consumers. If you want your postcards to be even more convincing, you might also want a gimmick included in your material. For example, your clients may get some great freebies if they go to your store and present your postcards. Indeed, postcards can be one of the greatest advertising materials for any business owner, whether you have been in the business for a long now or just starting.

Remember to partner only with the most trusted company. Connect to the net and look for the greatest printing company that can effectively carry out the job.

About the Author:
Brent Durrell writes articles about advertising and marketing strategies such as postcard bulk mailing. Learn more about mailing services. No. of Times this article has been viewed : 505
Date Published : Sep 23 2010

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Set Your Business Up for Success: How Getting Help will Keep You on Track for the Future

One of the best things you can do for yourself to grow your business and propel yourself forward is to get help. But so many of us keep justifying that we can't afford help. We say things such as: "I'll hire an assistant when I start making more money." Or "I can't hire an assistant until I start making more money."

I can relate to this personally because back in November of 2008 I had $1200 to my name. One of the things I did that led me to a quarter million dollar income at the end of 2009 was to hire some help. I realized I couldn't do it all on my own. Now, I'm not talking about a full-time personal assistant here - though that would have been wonderful. I started small.

I really needed to get my e-zine out, so I invested in 10 hours of help from a Virtual Assistant team. As soon as I had that team in place, I started to look at my business in a completely different way. I found that there were all these other things that I could delegate. And, more importantly, I was also ready when the big opportunities came my way, because I wasn't doing it all alone!

Here's what one of my top clients, Christine Lewicki, founder of O Coaching, had to say about investing in herself, making some huge leaps of faith and getting the help she needed.

"There's my business before I met Lisa and my business after I met Lisa. Before, I was spinning my wheels. I knew I was a good coach, but word of mouth wasn't happening and I didn't have enough clients," Christine says. "I felt that if I didn't grow my business I wouldn't be making the difference I want to make. I wasted a lot of years trying to figure it out on my own. Then I went to a convention and met Lisa and thought, “Here she is - this is exactly what I need.'"

Christine continues, "Lisa gave me the opportunity to work with her and I knew it was time for me to get some help. So I signed up and I barely had enough for the first payment, but it was pretty exciting and super scary. Literally in the next 10 days I got two new clients to fund my investment! The work with Lisa was a mix of spiritual work and technical business strategy to get me to my own juice. And that juice is very sweet for my marketing and awesome for me because deep in my bones I know what I'm all about and what I have to give."

So as I move into 2011, I celebrate doubling my income again last year. Yes, over half million in 2010. And I can tell you without a doubt that having my team, now five people strong, was critical to my success. Especially because I did it working only 3-4 days a week! (Not possible without investing in a team.)

You know how they say you should dress for the job you want? Well, you need to set up your business the way you want to see it in the future. And if you want to break six figures, you can't do it without having a team. There is a lot of power in asking for help. I know it sometimes feels risky to get help, but you need to do it so your business can expand and you can focus on your genius and creativity. You should be delegating the day-to-day, mundane tasks so you can focus on bigger, better - more juicy - things...

About the Author:
Lisa Cherney, a.k.a. the Juicy Marketing Expert, founded Conscious Marketing to help small business owners find their authentic marketing voice, attract their ideal clients and increase their sales. Following her own Stand Out & Be Juicy program, which centers on owning your unique self and laser-focus marketing, Lisa has tripled her income while working part-time. Learn more about Lisa at http://www.consciousmarketing.com/ or call 887-771-0156. No. of Times this article has been viewed : 308
Date Published : Jan 14 2011

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What are Your Door Hanger Printing Options

Planning, preparing and producing print marketing materials can take most of your time. It can take days, weeks, and even months to design and print one marketing material. If you are working on a full marketing plan, work can be quite a taxing challenge. However, with the help of design and printing professionals, the whole process can be a great experience. Thus, it is critical to get the right individuals or companies. You may have one or two design professionals or printing companies in mind for the job. In your locality, there may be these professionals who you can visit anytime of the day. Your business or company may have had worked with design and printing professionals previously. Probably, you have already built and established a rapport with them. There is also a likelihood that you get to have access to promos and discounts which can make a big difference on your budget. On the other hand, if you are still on the look-out for printing services, you can go online for alternative options. This is especially true if you are planning to make door hangers for your business or company.

You should know that door hangers may seem unlikely to be used as print marketing materials. After all, these have been traditionally used in hotel rooms and other similar establishments. Nowadays though, these can be used to promote and advertise. A lot of businessmen and advertisers are now using door hangers in introducing their new products or services to the market. These door hangers can be a form of direct marketing as you get to talk directly to your target clients and customers. Thus, it is important to go for quality door hanger printing. If you or your team can make door hangers, you can customize your own printed materials.

However, if you wish to get hold of professional-looking door hangers, you can always avail of the services of printing companies, found either online or in your locality. Here is one way you can get door hanger printing services: get online companies. These days, you can get design and printing services over the internet. If you are looking for custom-made designs printed on quality materials, do not hesitate to get door hanger printing services online.

If you have yet to zero in on one local or online company to provide you with door hanger printing service, here are some suggestions to keep in mind:

- Contact the companies you are considering, and find out what services they can provide. For example, they can provide you with in-house designers that can provide you with custom-made designs. Provide what your design preferences are, so that the designers can have an idea what you your printed materials would appear to be.

- Aside from the design, the message is also important. Thus, take time writing your message. You need to entertain your readers as well as encourage them to avail of what you have to offer. Basically, it all depends on your objective. From the beginning, know what your goals are and work your message around it.

- Get product samples for the design templates. You need to know if there is anything you can do to improve the over-all appearance of your door hangers. Once you have identified mistakes, make the revisions needed. There may be errors in indentations and formatting, among others.

No. of Times this article has been viewed : 384
Date Published : Dec 20 2010

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Sunday, May 8, 2011

Mega Marketing for Mega Money Part 9

You can have a great Product or Service however if you keep it a secret, there won't be any Sales. Of course the missing part of the puzzle is always Marketing. Many people in Business feel that Marketing is an expense that can't afford. Nothing could be further from the truth and in this series of Articles I'll cover many ways to market your Product and/or Service for little or no money.

[49] Media Interviews:
The best publicity is the kind you get for Free. Hundreds of Newspapers, TV and Radio Talk Shows, Magazines and Newsletters are always looking for a good story. It may be your Products or Services, a Donation made, a Community Service performed, a Company expansion, acquisition or additional location planned, etc.

[50] A Slogan for Branding:
Any Marketing Guru knows the value of creating a Slogan for Branding purposes. Consider Don't leave Home without It, The Greatest Show on Earth, Just Do It, Let your Fingers do the Walking, It's the Real Thing, They're Grrrreat, Imagination at Work, I can't believe I ate the whole thing, Have It Your Way, Put a Tiger in your Tank, So Easy a Caveman can do it or The King of Beers and the odds are you immediately think of the Company or Product behind the Slogan. What can you come up?

[51] Clone Yourself:
A great Vegas Show was Siegfried and Roy with their Magic and White Tigers. Unfortunately their lifetime gig ended when Roy had a Heart Attack and was carried off stage by one of his Tigers. Their Show closed and their business was gone. Another popular Show is the Blue Man Group. It's 3 guys painted electric blue, who splash paint and make weird sounds with a live Rock Band backing them. They realized they could leverage themselves by hiring and training actors, painting them blue and starting more shows. Currently, they can be seen in New York, Boston, Chicago, Las Vegas, Orlando, Berlin, and Tokyo plus a touring Group. The secret is leverage. Siegfried and Roy never figured out how to get paid beyond their personal performance where the Blue Man group duplicated themselves. How can you leverage yourself or your Products without painting yourself blue?

[52] Is the Wrong person writing the Right copy:
When you put together a Cover Letter, Email, Ad Copy, Web Page, etc., do you have a Sales Expert write it or at least ok it before it "goes to press"? I didn't say Marketing Expert, I said SALES Expert because every Sentence and even every Word can be critical. Let your Marketing people do what they do best with their layouts however it's critical that you have a Sales Pro write the Copy.

[53] A different LOOK means more LOOT:
Ever noticed that major Corporations change their Slogan, their Jingle and even their Logo from time to time? It's so their Customers and Prospects don't become bored. They also change the Colors in their Ads, the Headings and even switch their Ad Copy from Long to Short and back. Most Companies have been using the same "Look" for years if not decades.

[54] Continuity means Cash:
Most Companies miss one of the best opportunities for Cash Flow there is, which is a Continuity Program. What Product or Service do you have or could you develop that your Customers would gladly pay for, month after month after month?

About the Author:
For over 20 years Stan Billue conducted up to 22 Motivational and Sales Training engagements a month and his powerful Audio and Video Training materials are sold in 45 Countries. Visit http://www.stanbillue.com/ and subscribe to a Free monthly Newsletter and a Free weekly Marketing Tip. No. of Times this article has been viewed : 336
Date Published : Dec 12 2010

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